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20 May Can Consumers Tell the Difference Between Paid and Organic Search Results?

The answer might surprise you-- or it might not, depending on how much faith you have in consumers. The truth is that, according to a recent study conducted by Ofcom, about half of adults are unable to identify the paid ads in Google’s search results. This is in spite of the fact that PPC ads on Google’s SERPs have a yellow “Ad” icon beside them. In the survey, 1,328 respondents were asked to look at an image of paid ads on a Google SERP and select from the following answers (and they could choose more than one): These are adverts/sponsored links/paid to appear...

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PPC Ad Copy Force Marketing

04 May New Force Study: What Works Best for Your PPC Ad Copy?

The ad copy you write for your paid search ads matters. It’s what people who search for your keyword terms see first, and in many cases, it’s what convinces them to click on your ad. But how much does it matter? And even more specifically, how much do the first few words of each ad matter? The Force Marketing digital team conducted a study to find out. We analyzed all of our PPC ad copy results over a period of about six months, looking specifically at the first few words in each ad. We then broke the ads up into 13 different...

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Kate Andra Force Marketing Digital Marketing

29 Apr Are You Holding Your Digital Vendors Accountable?

This post originally appeared on LinkedIn. Let me ask a question. As a car dealer, do you fully understand why spending money on digital marketing is important? Last week, I read something that Brian Pasch posted on LinkedIn that made me think that some dealers still do not. He explained that a new co-op policy requires Ford dealers to use 50 percent of their digital media funds for paid search, thanks to consistently low impression share. Brian’s point is that dealers should want to spend money on paid search, and that the fact that they don’t see the value in it indicates a...

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Force Marketing Mobile Marketing

07 Apr Google AdWords Debuts New Automotive Ad Formats

Last week, Google introduced a brand-new mobile ad format that should be of special interest to car dealers, called Model Automotive Ads. These ads are officially rolled out, and are available to all OEM automotive advertisers in the U.S. These new ads will display images of vehicles and additional details about those vehicles within mobile search results, so when shoppers search for a given vehicle, they’ll have a wealth of information right at their fingertips. This is a great way for Google to help connect auto shoppers with the vehicles they’re interested in, especially since about half of all automotive searches currently...

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nada-blog

15 Mar 5 Reasons to Visit Booth #1683C at NADA 2016

If you’re like most dealers, you’re gearing up to attend the 2016 NADA Convention & Expo, held this year in a Las Vegas. It will be here before you know it! We hope that you’re not only going to attend the event, but planning to stop by Force Marketing’s Booth #1683C. Why? Read on to find a few top reasons, plus the opportunity to win a free Apple Watch or Drone! Get a first look at Helix, our all-new advanced technology marketing platform. We’re unveiling Helix for the very first time at NADA, and you can be among the first to find out why...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.