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Shirie Cantrell Force Marketing

21 Jul Get to Know Force: Shirie Cantrell

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Controller/HR Director Shirie Cantrell! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Controller/HR Director/Assistant to [CEO and President] John Fitzpatrick. I handle all of Human Resources and manage our awesome Accounting team. I also help John with pretty much whatever he needs. Q. What's your favorite thing about what you do here? I love the people I work with. Q. Tell us a little bit about yourself outside of work. I'm married...

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Michelle Eddy Force Marketing

14 Jul Get to Know Force: Michelle Eddy

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategy Specialist Michelle Eddy! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Strategy Specialist here at Force. My daily responsibilities include analyzing accounts to ensure strategy alignment and success. I've also recently taken on all of the on-boarding of new accounts and making sure they are set up for success from day 1 with Force. Q. What's your favorite thing about what you do here? My favorite thing about my job is...

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Chris Kastens Force Marketing

07 Jul Get to Know Force: Chris Kastens

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Consultant Chris Kastens! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Marketing Consultant in charge of new business development efforts in the NE, New England, and Midwest markets, led by our fearless leader, Cody. #TeamCody Q. What's your favorite thing about what you do here? My favorite thing about working at Force is the people, on both sides of the coin. The positive and energetic environment in the office makes...

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Birinder Mandair Force Marketing

30 Jun Get to Know Force: Birinder Mandair

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategy Intern Birinder Mandair! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am currently an intern at Force in the Strategy Department. I help assist the Strategy Managers with reporting and presentations and perform daily QAs of all products to ensure strategy alignment and success, along with creation of sales materials and client reporting. Q. What's your favorite thing about what you do here? My favorite thing is knowing that I am...

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Google Ann Arbor Automotive Summit Force Marketing

29 Jun Takeaways From the Google Automotive Partner Summit

Google recently held an Automotive Partner Summit at its offices in Ann Arbor, Michigan, and invited members of Force Marketing's leadership team to join in for a day packed full of informative presentations and panels. It was the first summit of its kind, and a select number of agencies and marketing companies were among the attendees. Below, find just a few of the insightful stats, facts, tips and trends that the Google team shared with the Force Marketing team in Ann Arbor: There are more than 20,300 automotive searches conducted on Google per minute. The average person checks their mobile phone 150 times per day. 70% of...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.