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Alyssa Pratt Force Marketing

19 Aug Get to Know Force: Alyssa Pratt

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Administrative Assistant Alyssa Pratt! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role here at Force is mainly accounts receivable; I upload/deposit all checks that come in, close out those opportunities in SalesForce, and make sure the sales board reflects the total sales throughout each month. Q. What's your favorite thing about what you do here? My favorite thing about working at Force is, of course, my coworkers! And I love hitting our...

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Force Marketing Eason Chang

12 Aug Get to Know Force: Eason Chang

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Eason Chang! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a SEM Specialist at Force. I manage dealers' paid search accounts through different online marketing platforms, help to drive dealer onsite traffic and increase sales leads by advertising multiple dealer services in different search engines. My job includes creating, monitoring and optimizing dealer online marketing campaigns, reporting campaign performance along with providing suggestions for campaign improvements, estimating campaign...

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Force Marketing Online Video

09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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Jell Khongkraphan Force Marketing

05 Aug Get to Know Force: Jell Khongkraphan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Email Marketing Manager Jell Khongkraphan! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am an Email Marketing Manager here at Force. I create and manage email marketing campaigns, determine target audiences, devise campaigns, and launch email campaigns to create buzz or generate leads for our clients' businesses. Q. What's your favorite thing about what you do here? My favorite thing here is definitely my coworkers-- specifically, those within my interactive department. They have...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.