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09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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Jell Khongkraphan Force Marketing

05 Aug Get to Know Force: Jell Khongkraphan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Email Marketing Manager Jell Khongkraphan! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am an Email Marketing Manager here at Force. I create and manage email marketing campaigns, determine target audiences, devise campaigns, and launch email campaigns to create buzz or generate leads for our clients' businesses. Q. What's your favorite thing about what you do here? My favorite thing here is definitely my coworkers-- specifically, those within my interactive department. They have...

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Lawren Williams Force Marketing

22 Jul Get to Know Force: Lawren Williams

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Executive Assistant to the EVP/COO Lawren Williams! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? At Force, I get to be the executive assistant to Randy Sieger, our EVP/COO. As everyone who works at Force knows, every day is an adventure here, and you never know what the day will bring. This adds excitement to my day, and I get to work closely with Randy and assist him with anything he needs done to...

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Force Marketing Premier Google Partner

18 Jul Force Marketing: Now a Premier Google Partner

Force Marketing has long been a part of the prestigious Google Partners program, and recently, we earned the distinction of Premier Google Partner. We are proud to display the redesigned badge to signify our successful partnership. According to Google’s official AdWords blog, “The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.” At Force Marketing, we maintain a close relationship with Google, working with our Google Channel Sales representatives to host webinars...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.