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07 Apr Google AdWords Debuts New Automotive Ad Formats

Last week, Google introduced a brand-new mobile ad format that should be of special interest to car dealers, called Model Automotive Ads. These ads are officially rolled out, and are available to all OEM automotive advertisers in the U.S. These new ads will display images of vehicles and additional details about those vehicles within mobile search results, so when shoppers search for a given vehicle, they’ll have a wealth of information right at their fingertips. This is a great way for Google to help connect auto shoppers with the vehicles they’re interested in, especially since about half of all automotive searches currently...

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15 Mar 5 Reasons to Visit Booth #1683C at NADA 2016

If you’re like most dealers, you’re gearing up to attend the 2016 NADA Convention & Expo, held this year in a Las Vegas. It will be here before you know it! We hope that you’re not only going to attend the event, but planning to stop by Force Marketing’s Booth #1683C. Why? Read on to find a few top reasons, plus the opportunity to win a free Apple Watch or Drone! Get a first look at Helix, our all-new advanced technology marketing platform. We’re unveiling Helix for the very first time at NADA, and you can be among the first to find out why...

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23 Feb Google Removes Right-Hand-Side Ads from SERPs

When you look at a Google SERP this week, you might notice something a little different. That’s because starting at the end of last week, Google no longer showcases AdWords ads on the right side of its search result pages. On top of that, the number of ads at the top of the page may increase from three to four, depending on the search, according to Google. The right side of the page won’t always be empty-- Google says that Product Listing Ads and Knowledge Graph boxes will occupy it on certain queries. The change bridges the gap between the search...

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16 Feb Five Takeaways from the CBT Automotive Conference & Expo

Last week was the first annual CBT Automotive Conference & Expo, and the event was a huge success. Dealers, auto experts, vendors and other industry professionals from throughout North America gathered at the Omni Hotel at CNN Center, right in the heart of downtown Atlanta, for three days of learning, sharing strategies and networking. The Force Marketing team came out in full force (pardon the pun). Three top executives (Kate Andra, Cody Tomczyk, and Eric Mercado) presented in educational sessions, and our CEO and President, John Fitzpatrick, participated in an engaging marketing panel and even had the opportunity to interview Nick Saban...

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29 Jan Survey Says: Marketers Plan to Increase Email Budgets in 2016

Growth is a key part of marketing-- you want to see sales growth, and to do so, sometimes you need to see budget growth, too. A recent study, the Selligent and StrongView 2016 Marketing Trends Survey, highlighted the areas of marketing that are set to see the most growth this year. The top marketing channel that respondents said they’d add budget to in 2016? Email marketing. Sixty percent of those surveyed planned to increase their email budget this year. They reported that their top three initiatives in terms of email were increasing subscriber engagement, improving segmentation and targeting, and improving data...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.