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23 Feb Google Removes Right-Hand-Side Ads from SERPs

When you look at a Google SERP this week, you might notice something a little different. That’s because starting at the end of last week, Google no longer showcases AdWords ads on the right side of its search result pages. On top of that, the number of ads at the top of the page may increase from three to four, depending on the search, according to Google. The right side of the page won’t always be empty-- Google says that Product Listing Ads and Knowledge Graph boxes will occupy it on certain queries. The change bridges the gap between the search...

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16 Feb Five Takeaways from the CBT Automotive Conference & Expo

Last week was the first annual CBT Automotive Conference & Expo, and the event was a huge success. Dealers, auto experts, vendors and other industry professionals from throughout North America gathered at the Omni Hotel at CNN Center, right in the heart of downtown Atlanta, for three days of learning, sharing strategies and networking. The Force Marketing team came out in full force (pardon the pun). Three top executives (Kate Andra, Cody Tomczyk, and Eric Mercado) presented in educational sessions, and our CEO and President, John Fitzpatrick, participated in an engaging marketing panel and even had the opportunity to interview Nick Saban...

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email-budget

29 Jan Survey Says: Marketers Plan to Increase Email Budgets in 2016

Growth is a key part of marketing-- you want to see sales growth, and to do so, sometimes you need to see budget growth, too. A recent study, the Selligent and StrongView 2016 Marketing Trends Survey, highlighted the areas of marketing that are set to see the most growth this year. The top marketing channel that respondents said they’d add budget to in 2016? Email marketing. Sixty percent of those surveyed planned to increase their email budget this year. They reported that their top three initiatives in terms of email were increasing subscriber engagement, improving segmentation and targeting, and improving data...

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cbt

23 Jan 5 Reasons to Attend the CBT Automotive Conference & Expo

February will be here before you know it, and that means one thing in the automotive business-- it’s time for the CBT Automotive Conference & Expo, held right here in our hometown of Atlanta. We hope that many of you are already planning to attend the event, which runs Feb. 9-11 at the Omni Hotel/CNN Center in downtown Atlanta. If you’re on the fence, though, we’d like to offer you a few reasons why attending will be one of the best decisions you make in 2016. Read on for those reasons, plus an exclusive discount code that will get you $300...

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future

18 Jan New Study Explores the Future of Mobile Auto Shopping

Establishing that many of today’s car-shoppers rely heavily on their mobile devices is one thing. Knowing what to do with that information is another. Facebook recently commissioned a study from Ipsos Media CT about shoppers that conduct most of their research using devices like smartphones and tablets-- what they refer to as “mobile-first” shoppers-- to shine some light on the future of car-shopping. In a previous study, they’d found that these mobile-first shoppers made up 27 percent of people in the U.S. (and comprised an even larger proportion in certain demographics, like Millennials). The new study explored how these shoppers interact with...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.