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Jodi VanderLaan Force Marketing

17 Jun Get to Know Force: Jodi VanderLaan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Customer Data and Analytics Manager Jodi VanderLaan! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Customer Data and Analytics Manager at Force. I help identify a target market base for dealers so we can make sure we are hitting the right people with the right campaign. My position entails everything from running counts around a dealer's area, pulling and analyzing the dealer’s databases, to configuring mailing lists and the individual projects...

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Force Marketing Mobile Marketing

14 Jun Mobile Media Consumption Expected to Rise 28% This Year

Around the world, people are consuming less and less media overall-- except when it comes to mobile. According to Zenith Optimedia’s recent Media Consumption Forecast, mobile media consumption is set to increase by about 28 percent over the course of this year, while all non-mobile media consumption (which includes traditional and desktop Internet) will drop 3.4 percent. That’s right-- they’re watching a little less TV, and logging onto the Internet at their desktop computer a bit less frequently, but they simply can’t put down their mobile phones and tablets. This should come as no surprise-- mobile has been the next big things...

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Michelle Rosenbaum Force Marketing

10 Jun Get To Know Force: Michelle Rosenbaum

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Senior Production Coordinator Michelle Rosenbaum! Employee Spotlight Q. What's your role at Force, and what does it entail? I'm a Senior Production Coordinator. I am responsible for all aspects of print and vendor management, contract, and job assessments in Salesforce.com CRM system and job and purchase order creation in our workflow management system. This entails, but is not limited to, reading invoices, assessing jobs, assigning the job to the printer, price quoting and understanding margins, insurance management,...

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google-mobile-tablt-search-ss-1920

20 May Can Consumers Tell the Difference Between Paid and Organic Search Results?

The answer might surprise you-- or it might not, depending on how much faith you have in consumers. The truth is that, according to a recent study conducted by Ofcom, about half of adults are unable to identify the paid ads in Google’s search results. This is in spite of the fact that PPC ads on Google’s SERPs have a yellow “Ad” icon beside them. In the survey, 1,328 respondents were asked to look at an image of paid ads on a Google SERP and select from the following answers (and they could choose more than one): These are adverts/sponsored links/paid to appear...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.