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28 Jul John Fitzpatrick Interviewed on Sales Influencers Radio Talk Show

The show streamed live on the Buckhead Business Radio Network Tuesday at 3 p.m., but you’ll be able to listen shortly on the network's website. John Fitzpatrick, Force Marketing’s CEO and President, was recently interviewed on the Sales Influencer Radio Show, a live radio show focused on prominent people making an impact on the sales world. On it, host Jeff Sheehan spoke with Fitzpatrick about Force Marketing’s history and future, the role of the sales team within the growing company, the importance of measurable success and many other topics related to the sales and marketing realm. Fitzpatrick and Sheehan were joined...

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20-Jul

20 Jul Facebook Redefines the Meaning of Cost-Per-Click

Another change is on the horizon for dealers who advertise with Facebook, one that could make measuring the ROI of your efforts easier than ever. The social media giant announced recently that it is changing the way that Cost-per-Click (CPC) is measured on Facebook. Now, CPC will only include clicks to websites and apps, and will no longer include likes, shares and comments. So why is this an improvement for those who advertise on Facebook? If you’re a dealer who takes advantage of Facebook’s advertising offerings, you’re likely interested in driving traffic to your website. While post likes, comments and shares are great...

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16-Jul

16 Jul The Subprime Boom & How it Affects Dealers

This growing market segment represents a huge opportunity you shouldn’t ignore. Right now, the auto industry is in the middle of a boom, and a big part of this boom is being powered by the subprime market. The subprime segment of the auto finance industry is growing rapidly thanks to the easing of lending guidelines. Lenders have extended finance terms, lending allowances, and the credit profiles they are willing to lend on, all of which has combined to help this part of the industry surge to represent about 30 percent of the auto finance market. Given there is over $900 billion in...

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13-Jul

13 Jul Google Maps Gets a Cross-Device Upgrade

Google announced via Google+ today that users can now send locations directly from Google Maps on their desktop to their iPhone or Android device. All they have to do is be signed in on both devices, and when they look up a map location, a “Send to Device” option will appear. The map location will be sent to the mobile device as a push notification. What does this mean for businesses in general, and dealers specifically? It means that it’s a great time to make sure your business listings on sites like Google Maps are correct, and that users can find...

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07-Jul

07 Jul U.S. Postal Service Tries Its Hand at Digital

If it becomes widespread, Real Mail Notification could mean a big win for multi-channel marketers. While the U.S. Postal Service may not be known for its innovation, the new service that it’s introducing in select markets this year might surprise you. It’s called Real Mail Notification (RMN), and it’s bringing traditional mail into the digital world. The service offers subscribers an email preview of what awaits them in their mailbox each morning at 8 a.m., and gives direct marketers interactive options they’ve never had before where mail was concerned. They have the ability to direct RMN subscribers to visit a website or landing...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.