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29-Jun

29 Jun Google Takes Steps to Reduce Accidental Ad Clicks on Mobile

It’s now more difficult to click an ad-- and that’s better for dealers. Have you ever accidentally tapped on an ad on your smartphone, launching an advertiser’s website that you didn’t intend to visit? Even with the larger screen real estate offered by devices like the iPhone 6 Plus, it’s an easy mistake for anyone to make. For smartphone users, that erroneous click merely results in a few seconds of inconvenience. For an advertiser, however, those clicks can cost money. That’s why Google is doing something about it. The company recently announced three changes to mobile ads that will help reduce these accidental types...

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17-Jun

17 Jun Winning the Phone App Derby with the Micro-Moment

Written by Lee Dalton I love sports. Well, let me rephrase that-- I love to watch sports. I don’t love to play them. I’m not a huge fan of games, either, but if you are like me and are one of the 65% of all Americans who own a smartphone, there’s one little game we play every day. This “game” is highly competitive, and there is quite a bit at stake for the winners. I like to call it the Phone App Derby. As a smartphone user you may not realize it, but when you take a look at your phone, there’s a...

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mobilevideo

15 Jun Just How Fast Is Mobile Video Ad Spending Growing?

Hint: it’s leading the pack when it comes to digital ads. Digital advertising as a whole is growing fast, but no segment of it is growing at a speedier pace than mobile video advertising. A new eMarketer report found that it’s the fastest-growing digital ad format, and is set to grow more than 70 percent during 2015. The $2.62 billion it’s expected to hit will be more than a third of the $7.77 billion total that U.S. marketers are estimated to spend on digital video advertising this year. It should come as no surprise that mobile video advertising is on the rise-- we...

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04 Jun 4 Marketing Lessons Dealers Can Learn from Baseball

On Saturday, Force Marketing held its fourth annual Atlanta Braves tailgate outing for team members and their families. More than 150 people attended, decked out in customized t-shirts, to share food and drinks before taking in a game in which the Atlanta Braves beat the Pittsburgh Pirates. The warmer months are synonymous with baseball in America, but it’s not just sports fans who can benefit from the season. Here are a few lessons that dealers and automotive marketers can learn from America’s pastime: Each day is a new opportunity to win. Baseball season certainly seems to last a long time. Unlike sports like football, your favorite...

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03 Jun New USPS Postage Price Increase & How It Impacts Dealers

The change in postage price went into effect on May 31, 2015. The Postal Service has done it again-- a number of postage price increases went into effect on Sunday, May 31. If you use direct mail to drive customers to your dealership, then this is important for you to know. While the price changes won’t affect most consumers, as the price of standard stamps hasn’t changed, it will have an impact on all businesses that use bulk mailing. As of now, the largest increase that might affect you is First-Class automated pre-sorted mail. If you choose to send a letter or...

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