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aug-31-2015

31 Aug Google Chrome to Pause Flash Ads Starting Sept. 1

Starting September 1, the popular Google Chrome browser will no longer support Flash ads-- or any Flash content that isn’t “central to the webpage” on a given site. The reason behind Google’s decision is that many consumers find Flash ads to be more of a nuisance than anything else-- these ads often autoplay and can slow down a browser, particularly when the consumer is on a mobile device, or even drain the battery of a laptop or device faster. By pausing these ads, users can determine whether they want an ad to play or not. Flash-based ads are also notorious for...

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24-Aug

24 Aug Women in Automotive: Top Takeaways from the Conference

Several Force Marketing associates attended this first annual event. What’s it like to be a woman working in the automotive industry? 55 percent of the Force Marketing team knows firsthand. Recently, several members of that 55 percent attended the first annual Women in Automotive conference, held in Orlando August 18-20 to address topics that affect women working in what is traditionally looked at as a male-oriented industry. Force Marketing proudly sponsored the conference, which drew more than 300 attendees from all over the country. The conference brought speakers from all aspects of the automotive industry-- dealers and dealership salespeople, automotive vendors, automakers and more....

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17 Aug Google Says Mobile-Only Sites Are a Go for SEO

The search engine giant further emphasizes the importance of mobile-friendliness. Having a mobile-friendly website is important for SEO– in fact, Google has reported before that not being optimized for mobile can hurt a site’s organic rankings on mobile devices. Some have questioned, though, if the inverse is true– if a dealership or other business only has a mobile-first site, eschewing a desktop-first site entirely, will that hurt their organic rankings on desktop? Google’s John Mueller recently weighed in on this question during a Webmaster Office Hours Hangout session, and provided the answer: no, only having a mobile site won’t hurt your rankings, as...

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10 Aug Integrated Marketing Remains a Mystery to Many Other Marketers

One study illustrates the ways that Force Marketing is consistently ahead of the game when it comes to creating successful multi-channel campaigns. Integrated marketing, or multi-channel marketing, is something that’s so integral to Force Marketing that it’s easy to forget that not every marketing company feels the same way. A new study by Hotwire PR surveyed 300 senior marketing decision makers reminds us of the truth– most marketers simply aren’t doing what we’re doing. The survey found that 46 percent of the respondents have campaigns that run in isolation from each other, and 30 percent stated that their campaigns simply weren’t designed for...

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28 Jul John Fitzpatrick Interviewed on Sales Influencers Radio Talk Show

The show streamed live on the Buckhead Business Radio Network Tuesday at 3 p.m., but you’ll be able to listen shortly on the network's website. John Fitzpatrick, Force Marketing’s CEO and President, was recently interviewed on the Sales Influencer Radio Show, a live radio show focused on prominent people making an impact on the sales world. On it, host Jeff Sheehan spoke with Fitzpatrick about Force Marketing’s history and future, the role of the sales team within the growing company, the importance of measurable success and many other topics related to the sales and marketing realm. Fitzpatrick and Sheehan were joined...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.