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28 Oct John Fitzpatrick to Speak at Kain Automotive 11th Annual Clients & Friends Digital Success Workshop

John Fitzpatrick, Force Marketing’s CEO and President, is set to be a speaker at the upcoming Kain Automotive 11th Annual Clients & Friends Digital Success Workshop. The workshop features speakers from across the automotive industry who were selected by David Kain, President of Kain Automotive. In addition to Fitzpatrick, this year’s list of speakers includes executives from DealerTrack, Cars.com, VinSolutions and more. His session, entitled "A Win/Win for Your Dealership: Better Advertising ROI for Dealers; Better Shopping Experience for Customers," will be held on Wed., Nov. 11, at 2:40 p.m. Fitzpatrick will discuss how marketing strategies that align creative and messaging across...

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topgolf

26 Oct PHOTOS: Force Marketing Team Outing at Top Golf Atlanta Midtown

The members of the Force Marketing team made time to perfect their swings at Top Golf Atlanta Midtown, a hybrid driving range/swanky lounge not far from the company’s Buckhead headquarters. The group socialized while they tried to stay under par on a balmy Friday night, and enjoyed drinks and appetizers together. The growing team works diligently throughout the week, and events like this one are a great way to reward all that hard work. Photos below: Want to learn more about the Force Marketing team? Contact us today!  ...

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stevecannon

20 Oct Stephen Cannon, CEO of Mercedes-Benz USA, Speaks at Chamber of Commerce Event

Several members of the Force Marketing team attended a Sandy Springs Chamber of Commerce luncheon on Oct. 20, at which Mercedes-Benz USA (MBUSA) CEO Stephen Cannon was the keynote speaker. The luncheon was sponsored by the CBT Automotive Network, and its founder and CEO Jim Fitzpatrick interviewed Cannon on stage for the a room packed with members of the Sandy Springs business community. Cannon, who has been president and CEO of MBUSA since January 2012, spoke about a number of things, from his background (he attended the United States Military Academy at West Point and is a United States Army Airborne...

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mobilesearch

12 Oct Mobile Searches Top Desktop Searches Worldwide, Google Reports

Mobile isn’t just the future of search-- it’s also the present. Google recently announced that, for the first time ever, mobile searches officially outnumber desktop searches worldwide. Previously, mobile had outpaced desktop in terms of search across 10 different countries, but this is the first time that’s been the case when data from all countries was factored in. Desktop searches haven’t decreased to make room for mobile searches-- internet users are simply searching more frequently, and a larger percentage of those searches now happen on mobile devices. This is, in part, because users always have a device within reach. This is particularly...

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growthdigital

06 Oct Business Insider Predicts Big Growth in Digital Ad Spend

Digital ad spending is growing-- but by how much? The predictions are in. Business Insider recently put out a BI Intelligence report that forecasts the growth in ad revenue from a wide variety of media, including digital media like search, display and video. The results? Digital ad spend is set to grow a pace tremendously faster than its more traditional competitors (some of which are even predicted to decrease in spend over the next five years). See the chart below, from BusinessInsider.com: In large part, mobile is driving these significant increases in spend for marketers and dealers alike. As more and more...

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