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Google My Business Force Marketing

24 Jul A New Strategy for Dealers: Posting via Google My Business

by Patrice Pavone-Franco, Manager of Paid Search Today, it's more critical than ever that dealers are well-represented on a search engine results page. In service of that, something that's becoming more and more popular this past year is the addition of Posts via Google My Business (GMB). You may have noticed this feature in action when you’ve used Google to search for a local business, like a dealership. The feature allows the business to display more detailed information about an offer, event, or service with a strong call-to-action (CTA). The post is displayed in the business’ Knowledge Panel. Google My Business is a great boost to...

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Tamiya Gathings Force Marketing

20 Jul Get to Know Force: Tamiya Gathings

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Content Strategist Tamiya Gathings! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role at Force is an SEO Content Strategist. My position entails quite a bit, but I will say I work with AEs regarding content for various dealers and performing regular health checks for their websites. Q. What's your favorite thing about what you do here? I think that would be interacting with other team members and learning a little...

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Google Marketing Live Force Marketing

13 Jul Key Updates from Google Marketing Live 2018

The Google Marketing Live event kicked off early this week out in San Jose, California, and top leaders from #TeamForce were excited to be in attendance! As a Premier Google Partner, our team has the privilege of taking part in events like this, and our CEO and President, John Fitzpatrick, as well as Vice President, Cody Tomczyk, flew out to California for a week of insight and announcements from Google. Every year, the Google Marketing keynote offers marketers a first look at the fresh new innovations Google has to offer, and this year was no exception. During the keynote session, Google...

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Katie Phillips Force Marketing

13 Jul Get to Know Force: Katie Phillips

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Facebook Specialist Team Lead Katie Phillips! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Facebook Specialist Team Lead, so I help execute Facebook ads and make sure ads are performing well! Q. What's your favorite thing about what you do here? Everyone is super friendly! Also the Starbucks coffee machine isn't so bad either. Q. Tell us a little bit about yourself outside of work. I love music and love to go to...

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Dom Dixon Force Marketing

29 Jun Get to Know Force: Dom Dixon

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Dom Dixon! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEM Specialist. I oversee and manage PPC (paid search) accounts for our clients. Q. What's your favorite thing about what you do here? I love being able to have a positive impact on the accounts I manage. I also like that we are able to recommend changes, and our voices are actually heard. Q. Tell us a little bit about yourself outside...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.