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20-Jul

20 Jul Facebook Redefines the Meaning of Cost-Per-Click

Another change is on the horizon for dealers who advertise with Facebook, one that could make measuring the ROI of your efforts easier than ever. The social media giant announced recently that it is changing the way that Cost-per-Click (CPC) is measured on Facebook. Now, CPC will only include clicks to websites and apps, and will no longer include likes, shares and comments. So why is this an improvement for those who advertise on Facebook? If you’re a dealer who takes advantage of Facebook’s advertising offerings, you’re likely interested in driving traffic to your website. While post likes, comments and shares are great...

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16-Jul

16 Jul The Subprime Boom & How it Affects Dealers

This growing market segment represents a huge opportunity you shouldn’t ignore. Right now, the auto industry is in the middle of a boom, and a big part of this boom is being powered by the subprime market. The subprime segment of the auto finance industry is growing rapidly thanks to the easing of lending guidelines. Lenders have extended finance terms, lending allowances, and the credit profiles they are willing to lend on, all of which has combined to help this part of the industry surge to represent about 30 percent of the auto finance market. Given there is over $900 billion in...

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13-Jul

13 Jul Google Maps Gets a Cross-Device Upgrade

Google announced via Google+ today that users can now send locations directly from Google Maps on their desktop to their iPhone or Android device. All they have to do is be signed in on both devices, and when they look up a map location, a “Send to Device” option will appear. The map location will be sent to the mobile device as a push notification. What does this mean for businesses in general, and dealers specifically? It means that it’s a great time to make sure your business listings on sites like Google Maps are correct, and that users can find...

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07-Jul

07 Jul U.S. Postal Service Tries Its Hand at Digital

If it becomes widespread, Real Mail Notification could mean a big win for multi-channel marketers. While the U.S. Postal Service may not be known for its innovation, the new service that it’s introducing in select markets this year might surprise you. It’s called Real Mail Notification (RMN), and it’s bringing traditional mail into the digital world. The service offers subscribers an email preview of what awaits them in their mailbox each morning at 8 a.m., and gives direct marketers interactive options they’ve never had before where mail was concerned. They have the ability to direct RMN subscribers to visit a website or landing...

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29-Jun

29 Jun Google Takes Steps to Reduce Accidental Ad Clicks on Mobile

It’s now more difficult to click an ad-- and that’s better for dealers. Have you ever accidentally tapped on an ad on your smartphone, launching an advertiser’s website that you didn’t intend to visit? Even with the larger screen real estate offered by devices like the iPhone 6 Plus, it’s an easy mistake for anyone to make. For smartphone users, that erroneous click merely results in a few seconds of inconvenience. For an advertiser, however, those clicks can cost money. That’s why Google is doing something about it. The company recently announced three changes to mobile ads that will help reduce these accidental types...

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