Quick Contact
 

Blog

facebook

13 Apr Facebook to Introduce New Video Ad Types

The social media giant places a high value on video– and so should you. Since online video advertising is growing so swiftly, it’s only natural that Facebook would continue innovating their video ad products and services. Facebook is set to present new video advertising plans at an event in New York later this month, including its new premium video ad product, called “Anthology.” Anthology is a system that Facebook is working on that will allow publishers (like Vine, Vox Media, The Onion and others) to create short videos that would be sponsored by advertisers. This is a new initiative from Facebook, the goal...

Read More
mobile

06 Apr New Study Finds Mobile Video Ads Lead to Higher Engagement

Mobile video ads see 5x more engagement on average. Want more engagement with your mobile ads? Try adding video, according to a recent study by Millennial Media. The study found that on average, mobile video ads saw five times the engagement that standard banner ads did across all verticals. In some verticals, like technology and business services, video ads garnered more than eight times the engagement. So what about automotive? Within the automotive industry specifically, Millennial Media found that video ads drove 296% higher engagement than standard banner ads. While that may not be on par with certain other verticals, it’s still a sizable...

Read More
Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.