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Alicia Brooks Force Marketing

02 Sep Get to Know Force: Alicia Brooks

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of OEM Relationships Alicia Brooks! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Director of OEM Relationships, and I am responsible for the development and growth, campaign implementation, and performance tracking of direct mail, email and digital campaigns for our Tier II Associations. My main clients right now are Chevrolet, Ford & Chrysler. Q. What's your favorite thing about what you do here? My favorite thing about my current position is...

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Krystof Heller Force Marketing

26 Aug Get to Know Force: Krystof Heller

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Video Production Manager Krystof Heller! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role at Force is to produce and edit all the video marketing that we do. Sometimes that entails working on content for our clients such as pre-roll videos, or videos that will live on a clients website or YouTube channel, and sometimes it's working on internal videos that promote Force as a company that will go on our company...

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Alyssa Pratt Force Marketing

19 Aug Get to Know Force: Alyssa Pratt

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Administrative Assistant Alyssa Pratt! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role here at Force is mainly accounts receivable; I upload/deposit all checks that come in, close out those opportunities in SalesForce, and make sure the sales board reflects the total sales throughout each month. Q. What's your favorite thing about what you do here? My favorite thing about working at Force is, of course, my coworkers! And I love hitting our...

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Force Marketing Eason Chang

12 Aug Get to Know Force: Eason Chang

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Eason Chang! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a SEM Specialist at Force. I manage dealers' paid search accounts through different online marketing platforms, help to drive dealer onsite traffic and increase sales leads by advertising multiple dealer services in different search engines. My job includes creating, monitoring and optimizing dealer online marketing campaigns, reporting campaign performance along with providing suggestions for campaign improvements, estimating campaign...

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Force Marketing Online Video

09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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