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Fixed Ops Force Marketing

13 Jul Don’t Miss the Boat on Fixed Ops Marketing

It’s a $310 billion business in the U.S., and dealers are only benefiting from a small portion. We’re talking, of course, about fixed ops. According to NADA, dealerships only see about 27 percent of the country’s fixed ops business, with the rest going to independent mechanics, franchise mechanics and other companies. Since fixed ops likely accounts for a large portion of your net profits-- 54 percent on average-- it makes sense that you might want a bigger piece of that pie. But how can you take on these other companies and drive more fixed ops business to your dealership? If you’ve wondered...

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Kristy Ellenson Force Marketing

09 Jul Get to Know Force: Kristy Ellenson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Advisor Kristy Ellenson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Marketing Advisor which basically means I propose and ensure the success of all marketing plans for my clients. On a daily basis, I'm in constant contact with each client as well as each of the specialists on my team to brainstorm and come up with new strategies each month. We wear a lot of hats in this...

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Allison Rains Force Marketing Graphic Designer

01 Jul Get to Know Force: Allison Rains

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Graphic Designer Allison Rains! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a graphic designer here at Force. I design campaigns across multiple channels and create Facebook advertising creative that best suits the needs of our clients. Q. What's your favorite thing about what you do here? I always love the atmosphere here, but one of my favorite things about what I do here is I try make the lives of the Account Executives and...

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Director of R&D Alex Appolloni

24 Jun Get to Know Force: Alex Appolloni

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Research and Development Alex Appolloni! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My job title is officially "Director of Research and Development." This job title allows me to wear many different hats. I work closely with the other departments at Force to make sure that their job can run as smoothly as possible when it comes to Forcetell, our proprietary workflow system. I also get to work on our Helix...

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Jodi VanderLaan Force Marketing

17 Jun Get to Know Force: Jodi VanderLaan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Customer Data and Analytics Manager Jodi VanderLaan! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Customer Data and Analytics Manager at Force. I help identify a target market base for dealers so we can make sure we are hitting the right people with the right campaign. My position entails everything from running counts around a dealer's area, pulling and analyzing the dealer’s databases, to configuring mailing lists and the individual projects...

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