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Melisa Mesic-Foric Force Marketing

31 Aug Get to Know Force: Melisa Mesic

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Melisa Mesic! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEM Specialist-- managing, tracking and testing marketing campaigns using pay-per-click (PPC) advertising, building campaigns, writing compelling ad copy, doing keyword research and keeping up with the advertising trends. Q. What's your favorite thing about what you do here? Every day is different and challenging and people I work with are pretty cool! :) Q. Tell us a little bit about yourself outside of...

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Elijah Black Force Marketing

17 Aug Get to Know Force: Elijah Black

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist/Producer Elijah Black! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm in a hybrid role as an SEO Strategist/Producer, so I'm involved with creating new pages and helping dealer websites rank higher on Google and other search engines. Q. What's your favorite thing about what you do here? Working with a great team and always learning something new. Q. Tell us a little bit about yourself outside of work. I love watching new movies,...

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Facebook Advertising for Dealers Force Marketing

15 Aug The Facts Behind Facebook’s Recent Data Changes

Marketers across all industries have been working to get to the bottom of Facebook’s recent changes regarding third party data usage, and in the process, many misleading statements have been making the rounds. That’s why we’re here to provide the facts. It’s true that Facebook no longer permits third-party data to be used in its Partner Categories feature, which was introduced in 2013 and was utilized by marketers to create custom audiences to target with their messages. It’s also true that thanks to our strategic partnership with Oracle as well as our Helix Audience Network, Force Marketing will still be...

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Kimberly Butler Force Marketing

10 Aug Get to Know Force: Kimberly Butler

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Kimberly Butler! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Search Engine Optimization Strategist. I am on the the BHA team. I help perform optimizations along with creation and editing of content. I also perform audits and assist with ad-hoc assignments. Q. What's your favorite thing about what you do here? I love learning about the technical side of SEO, seeing how larger sites incorporate content into their...

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Tansky Sawmill Toyota Case Study Force Marketing

06 Aug Case Study: How We Helped Tansky Sawmill Toyota Improve Web Traffic, Sales, & Service ROs

The team at Force Marketing is always proud to share in our dealer partners' success. Today, we're highlighting Tansky Sawmill Toyota, a Toyota dealership located in Dublin, Ohio. Through our strategic digital marketing efforts from February to June of 2018, this dealer saw a 56% increase in overall website traffic, a 12% increase in sales, and a 24% increase in service ROs, and this case study showcases how a dealership that's already successful can still grow, even while spending less on advertising. Download the complete case study here. The Challenge Tansky Sawmill Toyota came to Force Marketing in November of 2017 with a...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.