Quick Contact
 

Blog

Blog-Img_Aug-17

17 Aug Google Says Mobile-Only Sites Are a Go for SEO

The search engine giant further emphasizes the importance of mobile-friendliness. Having a mobile-friendly website is important for SEO– in fact, Google has reported before that not being optimized for mobile can hurt a site’s organic rankings on mobile devices. Some have questioned, though, if the inverse is true– if a dealership or other business only has a mobile-first site, eschewing a desktop-first site entirely, will that hurt their organic rankings on desktop? Google’s John Mueller recently weighed in on this question during a Webmaster Office Hours Hangout session, and provided the answer: no, only having a mobile site won’t hurt your rankings, as...

Read More
Blog-Img_Aug-10

10 Aug Integrated Marketing Remains a Mystery to Many Other Marketers

One study illustrates the ways that Force Marketing is consistently ahead of the game when it comes to creating successful multi-channel campaigns. Integrated marketing, or multi-channel marketing, is something that’s so integral to Force Marketing that it’s easy to forget that not every marketing company feels the same way. A new study by Hotwire PR surveyed 300 senior marketing decision makers reminds us of the truth– most marketers simply aren’t doing what we’re doing. The survey found that 46 percent of the respondents have campaigns that run in isolation from each other, and 30 percent stated that their campaigns simply weren’t designed for...

Read More
Blog-Img_July28

28 Jul John Fitzpatrick Interviewed on Sales Influencers Radio Talk Show

The show streamed live on the Buckhead Business Radio Network Tuesday at 3 p.m., but you’ll be able to listen shortly on the network's website. John Fitzpatrick, Force Marketing’s CEO and President, was recently interviewed on the Sales Influencer Radio Show, a live radio show focused on prominent people making an impact on the sales world. On it, host Jeff Sheehan spoke with Fitzpatrick about Force Marketing’s history and future, the role of the sales team within the growing company, the importance of measurable success and many other topics related to the sales and marketing realm. Fitzpatrick and Sheehan were joined...

Read More
20-Jul

20 Jul Facebook Redefines the Meaning of Cost-Per-Click

Another change is on the horizon for dealers who advertise with Facebook, one that could make measuring the ROI of your efforts easier than ever. The social media giant announced recently that it is changing the way that Cost-per-Click (CPC) is measured on Facebook. Now, CPC will only include clicks to websites and apps, and will no longer include likes, shares and comments. So why is this an improvement for those who advertise on Facebook? If you’re a dealer who takes advantage of Facebook’s advertising offerings, you’re likely interested in driving traffic to your website. While post likes, comments and shares are great...

Read More
16-Jul

16 Jul The Subprime Boom & How it Affects Dealers

This growing market segment represents a huge opportunity you shouldn’t ignore. Right now, the auto industry is in the middle of a boom, and a big part of this boom is being powered by the subprime market. The subprime segment of the auto finance industry is growing rapidly thanks to the easing of lending guidelines. Lenders have extended finance terms, lending allowances, and the credit profiles they are willing to lend on, all of which has combined to help this part of the industry surge to represent about 30 percent of the auto finance market. Given there is over $900 billion in...

Read More
Schedule a demo of our services. Let one of our specialists walk you through a custom demo of our services. We will identify your needs and give you a solid strategy to sell more cars.