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13-Jul

13 Jul Google Maps Gets a Cross-Device Upgrade

Google announced via Google+ today that users can now send locations directly from Google Maps on their desktop to their iPhone or Android device. All they have to do is be signed in on both devices, and when they look up a map location, a “Send to Device” option will appear. The map location will be sent to the mobile device as a push notification. What does this mean for businesses in general, and dealers specifically? It means that it’s a great time to make sure your business listings on sites like Google Maps are correct, and that users can find...

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07-Jul

07 Jul U.S. Postal Service Tries Its Hand at Digital

If it becomes widespread, Real Mail Notification could mean a big win for multi-channel marketers. While the U.S. Postal Service may not be known for its innovation, the new service that it’s introducing in select markets this year might surprise you. It’s called Real Mail Notification (RMN), and it’s bringing traditional mail into the digital world. The service offers subscribers an email preview of what awaits them in their mailbox each morning at 8 a.m., and gives direct marketers interactive options they’ve never had before where mail was concerned. They have the ability to direct RMN subscribers to visit a website or landing...

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29-Jun

29 Jun Google Takes Steps to Reduce Accidental Ad Clicks on Mobile

It’s now more difficult to click an ad-- and that’s better for dealers. Have you ever accidentally tapped on an ad on your smartphone, launching an advertiser’s website that you didn’t intend to visit? Even with the larger screen real estate offered by devices like the iPhone 6 Plus, it’s an easy mistake for anyone to make. For smartphone users, that erroneous click merely results in a few seconds of inconvenience. For an advertiser, however, those clicks can cost money. That’s why Google is doing something about it. The company recently announced three changes to mobile ads that will help reduce these accidental types...

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17-Jun

17 Jun Winning the Phone App Derby with the Micro-Moment

Written by Lee Dalton I love sports. Well, let me rephrase that-- I love to watch sports. I don’t love to play them. I’m not a huge fan of games, either, but if you are like me and are one of the 65% of all Americans who own a smartphone, there’s one little game we play every day. This “game” is highly competitive, and there is quite a bit at stake for the winners. I like to call it the Phone App Derby. As a smartphone user you may not realize it, but when you take a look at your phone, there’s a...

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mobilevideo

15 Jun Just How Fast Is Mobile Video Ad Spending Growing?

Hint: it’s leading the pack when it comes to digital ads. Digital advertising as a whole is growing fast, but no segment of it is growing at a speedier pace than mobile video advertising. A new eMarketer report found that it’s the fastest-growing digital ad format, and is set to grow more than 70 percent during 2015. The $2.62 billion it’s expected to hit will be more than a third of the $7.77 billion total that U.S. marketers are estimated to spend on digital video advertising this year. It should come as no surprise that mobile video advertising is on the rise-- we...

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