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Taylor Gilson Force Marketing

08 Jun Get to Know Force: Taylor Gilson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Onboarding Specialist Taylor Gilson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Onboarding Specialist, which means I help set up new accounts and work to make sure all of their information is integrated properly. I also support the New Business sales team by helping them create digital audits and whatever else they may need. Q. What's your favorite thing about what you do here? I like participating in onboarding calls with new...

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Google AdWords Introduces Notes | Force Marketing

06 Jun A Brand New Feature from Google AdWords: Notes

Written by Patrice Pavone-Franco, Paid Search Manager Google AdWords has been making a lot of changes lately in an effort to transition users from the old interface to the new AdWords experience. One of the most anticipated features was just released this month: Google AdWords Notes! The ease of adding annotations directly in Google Analytics has been something more AdWords users have wished for in the platform. Rather than checking the change history or some outside source to see what optimizations caused a spike (or a drop) within a performance graph, with the release of Notes, users can directly record updates at...

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Customer Match Campaigns Force Marketing

15 May How Customer Match in Google AdWords Can Drive Better Results

This article originally appeared in the Ask the Expert section of Car Biz Today Magazine. To learn more, contact Force Marketing's expert digital team. Q. We’ve seen success with Facebook campaigns using audience matching. Can we run similar campaigns on Google as well? A. I’m glad you’ve begun experimenting with audience-based marketing, and have seen firsthand that it can provide great results and ROI. Google does, in fact, offer something similar-- Customer Match campaigns. Google’s Customer Match campaigns are simple. You begin by uploading a list of email addresses (from your DMS, for instance, segmented into groups like "lost customers," "current customers," "sales...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.