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27 Oct New Study: The Best & Worst Mobile Ad Formats

With more than 50 percent of auto shoppers using their mobile devices as part of the vehicle research process, it’s more important than ever for dealers to be well-represented on mobile. But what kind of mobile ads get the best results? A study conducted by MediaScience in September 2016 revealed some interesting statistics about which types of mobile ad formats get the most interactions and view time. The four types of mobile ads the study looked at were Adhesion Banners, In-Stream Ads, Interstitial Ads and Sidekick Ads, examples of which are given below: Adhesion Banners: In-Stream Ads Interstitial Ads Sidekick Ads According to the study, Interstitial Ads...

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Lauren Stender Force Marketing

21 Oct Get to Know Force: Lauren Stender

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Advisor Lauren Stender! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Marketing Advisor - I work strictly on the Crown Automotive account as the go between the client and the internal departments. Q. What's your favorite thing about what you do here? No two days are the same. It can be stressful at times but it definitely keeps things interesting. Q. Tell us a little bit about yourself outside of work. Outside of work I love...

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Amanda Andrews Force Marketing

14 Oct Get to Know Force: Amanda Andrews

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Regional Marketing Consultant Amanda Andrews! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am in New Business Sales working in the New England territory. I work closely with the GMs and GSMs. I help plan and execute their digital, direct and e-mail marketing strategies and campaigns. Q. What's your favorite thing about what you do here? I love that every day, really every hour, is something different. Every conversation is different, every marketing...

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Jonathan Guarin Force Marketing

07 Oct Get to Know Force: Jonathan Guarin

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Senior List Coordinator Jonathan Guarin! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a Senior List Coordinator here at Force. My team and I work together to find the best possible mail recipients for our mail campaigns and put together the lists that we send mail to, along with helping our sales team put together market potential reporting and post-sale reporting for our campaigns to give to our clients. Q. What's your favorite thing about...

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Christina Wherry Force Marketing

30 Sep Get to Know Force: Christina Wherry

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Christina Wherry! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Advertising Specialist here at Force. I am responsible for launching Facebook campaigns, which involves building out the campaign, creating the ad groups and creatives, performance tracking, budget management, collaborating with the Marketing Advisors when necessary to develop targeting strategy, and providing suggestions and recommendations to enhance the optimization of the dealer's campaigns. Q. What's your favorite thing about...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.