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Jamel Ages Force Marketing

18 Nov Get to Know Force: Jamel Ages

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Regional Marketing Manager Jamel Ages! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Regional Marketing Manager for the Mid-Atlantic Region. My role entails ensuring every dealer hears about the Force story and how we can help them sell and service more cars, increase market share, and not spend a dime more than what they are currently spending through our Multi-Channel approach. More importantly, making them more efficient in the process. Q....

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Bethany Hubartt Force Marketing

11 Nov Get to Know Force: Bethany Hubartt

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Graphic Designer Bethany Hubartt! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Graphic Designer, and design all our print materials as well at web banners, retargeting banners, and social media graphics. This involves making sure all our designs are compliant and flow together to make a successful (and beautiful) marketing campaign. Q. What's your favorite thing about what you do here? I love seeing the end result of a piece. Sometimes taking...

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Rob Stogdill Force Marketing

04 Nov Get to Know Force: Rob Stogdill

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Targeted List Strategist Rob Stogdill! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? As Force Targeted List Strategist, I like to think of my job as a small, but valuable, part of the “secret sauce” that makes our products and services the absolute most effective in America. I am responsible for helping define, select, discover, target and retarget just the right people, at just the right time. Then our creative and production...

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Myles McCray Force Marketing

28 Oct Get to Know Force: Myles McCray

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Web Developer Myles McCray! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Web Developer for the Interactive team, aka the PURL guy. I set up PURLs from start to finish. PURL is short for “personalized URL”. It aids in converting leads from direct mail and or email marketing. There are eight steps to complete the process, each difficult within their own right. Additionally, I create retargeting banners for a number...

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MobileBlog

27 Oct New Study: The Best & Worst Mobile Ad Formats

With more than 50 percent of auto shoppers using their mobile devices as part of the vehicle research process, it’s more important than ever for dealers to be well-represented on mobile. But what kind of mobile ads get the best results? A study conducted by MediaScience in September 2016 revealed some interesting statistics about which types of mobile ad formats get the most interactions and view time. The four types of mobile ads the study looked at were Adhesion Banners, In-Stream Ads, Interstitial Ads and Sidekick Ads, examples of which are given below: Adhesion Banners: In-Stream Ads Interstitial Ads Sidekick Ads According to the study, Interstitial Ads...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.