Webinar On Demand

Audience Marketing 101

Google, Facebook, Bing and Oracle are all shifting toward audience marketing. Is your dealership prepared?

In this webinar event, Vice President of Strategy Kate Andra broke down how audience-based marketing works, and how your dealership can implement it to improve ROI and better target car-shoppers.

If you weren't able to attend, don't worry-- you can still watch the presentation online at your convenience!

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Key takeaways:

How to utilize data in order to identify and segment your audiences.

How to create unique messaging that's effective for each targeted audience.

How to track the effectiveness of your marketing by channel and audience.

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Meet Your Presenter

Kate Andra
Vice President of Strategy

In her role as Vice President of Strategy, Andra works to develop the company’s overall multi-channel strategy in order to increase ROI and reduce spending waste for its clients. She also maintains a partnership with Google, Facebook, Bing and Yahoo in order to develop innovative new ideas and programs that will help Force clients achieve their goals.

She lives in the Atlanta area with her husband, two puppies, and new baby Avery.

Kate Andra Force Marketing

Original Date: Tuesday, September 26, 2017
Original Time: 12 PM/Noon ET


We enjoyed sharing strategies that will help dealers reach more in-market car-shoppers with their message! Fill out the form on this page to request access to watch the recording of the webinar to get all those insights at your convenience.


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