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Author: Amy Farley

Victoria Vavalides

18 Aug Get to Know Force: Victoria Vavalides

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Victoria Vavalides! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Advertising Specialist with a focus on Facebook. My role involves creating and managing Facebook ad campaigns, monitoring budgets and spending the client's money effectively, while working with the Client Success Managers and Account Executives to ensure a cohesive experience for the client. Q. What's your favorite thing about what you do here? I really enjoy offering the client...

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Bid Syed Force Marketing

11 Aug Get to Know Force: Bid Syed

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Regional Business Development Manager Bid Syed! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Regional Business Development Manager. My role is all about prospecting the right new clients in the right markets and matching them to a sales rep who can help them be the best store they can be. In short, get new business!! Q. What's your favorite thing about what you do here? It has to be the people! I work with...

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Brandt Farmer Force Marketing

04 Aug Get to Know Force: Brandt Farmer

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Associate Creative Director Brandt Farmer! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role at Force as the Associate Creative Director is to focus on creative alignment across all B2B marketing channels from a creative and branding perspective and create all marketing collateral for Force. Master of pitch decks and everything Force Blue (#0071bb). Q. What's your favorite thing about what you do here? When you get to come to work and do...

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Jacob Smallwood Force Marketing

28 Jul Get to Know Force: Jacob Smallwood

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Senior Web Developer, Jacob Smallwood! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Senior Web Developer for Helix. I work on maintaining and updating the Helix website, and I also work with our data warehouse, which contains all the data that drives direct reporting. Q. What's your favorite thing about what you do here? We have a lot of freedom in how we get things done in R&D. If we see a...

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Shirie Cantrell Force Marketing

21 Jul Get to Know Force: Shirie Cantrell

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Controller/HR Director Shirie Cantrell! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Controller/HR Director/Assistant to [CEO and President] John Fitzpatrick. I handle all of Human Resources and manage our awesome Accounting team. I also help John with pretty much whatever he needs. Q. What's your favorite thing about what you do here? I love the people I work with. Q. Tell us a little bit about yourself outside of work. I'm married...

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Michelle Eddy Force Marketing

14 Jul Get to Know Force: Michelle Eddy

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategy Specialist Michelle Eddy! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Strategy Specialist here at Force. My daily responsibilities include analyzing accounts to ensure strategy alignment and success. I've also recently taken on all of the on-boarding of new accounts and making sure they are set up for success from day 1 with Force. Q. What's your favorite thing about what you do here? My favorite thing about my job is...

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Chris Kastens Force Marketing

07 Jul Get to Know Force: Chris Kastens

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Consultant Chris Kastens! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Marketing Consultant in charge of new business development efforts in the NE, New England, and Midwest markets, led by our fearless leader, Cody. #TeamCody Q. What's your favorite thing about what you do here? My favorite thing about working at Force is the people, on both sides of the coin. The positive and energetic environment in the office makes...

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Birinder Mandair Force Marketing

30 Jun Get to Know Force: Birinder Mandair

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategy Intern Birinder Mandair! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am currently an intern at Force in the Strategy Department. I help assist the Strategy Managers with reporting and presentations and perform daily QAs of all products to ensure strategy alignment and success, along with creation of sales materials and client reporting. Q. What's your favorite thing about what you do here? My favorite thing is knowing that I am...

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Google Ann Arbor Automotive Summit Force Marketing

29 Jun Takeaways From the Google Automotive Partner Summit

Google recently held an Automotive Partner Summit at its offices in Ann Arbor, Michigan, and invited members of Force Marketing's leadership team to join in for a day packed full of informative presentations and panels. It was the first summit of its kind, and a select number of agencies and marketing companies were among the attendees. Below, find just a few of the insightful stats, facts, tips and trends that the Google team shared with the Force Marketing team in Ann Arbor: There are more than 20,300 automotive searches conducted on Google per minute. The average person checks their mobile phone 150 times per day. 70% of...

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Morgan Beavers Force Marketing

23 Jun Get to Know Force: Morgan Beavers

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with PPC Specialist! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a PPC Specialist. I build paid search campaigns and manage them daily, making optimizations as needed to help meet the client's goals and provide a positive ROI. Q. What's your favorite thing about what you do here? There is never a dull moment, in the digital world or at Force. Digital trends are constantly changing, which keeps things new and exciting, and...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.