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Author: Amy Farley

Tomika Jackson Force Marketing

12 Oct Get to Know Force: Tomika Jackson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Agile Project Manager for Helix Tomika Jackson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My formal title is Agile Project Manager for Helix, however, I wear many hats including Product Owner and Scrum Master. My role entails gathering requirements for new product creation, updates and feature enhancements requests for Helix. I manage the requests as projects from beginning through delivery. I also manage relationships with some of our vendors, the backlog...

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Haley Cooper Force Marketing

05 Oct Get to Know Force: Haley Cooper

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Manager Haley Cooper! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Marketing Manager. Q. What's your favorite thing about what you do here? Working with clients, and impressing them with our great work. Q. Tell us a little bit about yourself outside of work. I love all live music, festivals, farmer's markets and beer. LIGHTNING ROUND Q. What's your dream travel destination, or favorite place you've ever traveled? Dream travel destination, too many to have just one. Colombia...

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Force Marketing Oracle Elite Data Partner

04 Oct Force Marketing is Now an Oracle Elite Data Marketer

Automotive marketing is in a constant state of change. Dealers know that on top of superior service, selection, and price, they must provide the best customer experience, and that starts with the data that drives their marketing. That’s why we’re proud to announce that Force Marketing is now an Oracle Elite Data Marketer, one of just a few companies to earn the distinction within the automotive space. WHO IS ORACLE? Oracle is the world’s largest provider of customizable audience sets, with more than 300 million records in the U.S. Oracle Data Cloud grants access to best-in-class automotive audiences that enable dealers to...

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Bailey Willett Force Marketing

28 Sep Get to Know Force: Bailey Willett

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Data Analyst Bailey Willett! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Data Analyst here. I work with the Enterprise team to gather and analyze data. From this, we make recommendations to help better achieve our client's goals. Q. What's your favorite thing about what you do here? I love the environment that Force has created for its employees. It makes it really enjoyable to know that you are coming to...

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Mobile-First Indexing SEO Force Marketing

24 Sep How Google’s Mobile-First Indexing Impacts Your SEO Efforts

Earlier this year, Google announced that it would be migrating websites to mobile-first indexing, wherein the search engine ranks each site based on its mobile version first, then its desktop version. This is indicative of the high priority Google places on the mobile experience, and in turn, provides insight into how dealers should approach their SEO efforts. As this gradual migration toward mobile-first indexing has continued, some dealers have begun getting alerts like the one pictured below: If you or your marketing team see an alert like this, it simply means that your site has officially been migrated to the new...

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Google Ads Champions Week Force Marketing

21 Sep Team Force Takes Part in Google Ads Champions Week

This week, our SEM team was excited to participate in Google Ads Champions Week, an interactive and educational experience hosted remotely by Google. Through the week-long course, the Google team focused on empowering partners like us with the foundational knowledge of their products to help us further develop as experts in the industry. The sessions that made up the course focused on the fundamentals of Audience, Automation, and Attribution, and were hosted by Google’s own product experts. At the end of the week, these experts held a live Q&A to review each session. Our SEM team was able to...

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Nubia Moody Force Marketing

21 Sep Get to Know Force: Nubia Moody

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Senior Salesforce Developer Nubia Moody! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Senior Salesforce Developer; I am responsible for any software and integration development within Salesforce. Q. What's your favorite thing about what you do here? I truly enjoy the ambitious goals of the company. I enjoy being able to tackle large business projects and also working with a passionate team that gets the job done. Q. Tell us a little bit about yourself...

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Vanche Miller Force Marketing

07 Sep Get to Know Force: Vanche Miller

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Graphic Designer Vanche Miller! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm on the art team, and work as a graphic designer. Q. What's your favorite thing about what you do here? I love being able to bring someone's vision to life. Q. Tell us a little bit about yourself outside of work. I sing and song-write. LIGHTNING ROUND Q. What's your dream travel destination, or favorite place you've ever traveled? The best place that I've traveled thus...

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Melisa Mesic-Foric Force Marketing

31 Aug Get to Know Force: Melisa Mesic

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Melisa Mesic! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEM Specialist-- managing, tracking and testing marketing campaigns using pay-per-click (PPC) advertising, building campaigns, writing compelling ad copy, doing keyword research and keeping up with the advertising trends. Q. What's your favorite thing about what you do here? Every day is different and challenging and people I work with are pretty cool! :) Q. Tell us a little bit about yourself outside of...

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Elijah Black Force Marketing

17 Aug Get to Know Force: Elijah Black

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist/Producer Elijah Black! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm in a hybrid role as an SEO Strategist/Producer, so I'm involved with creating new pages and helping dealer websites rank higher on Google and other search engines. Q. What's your favorite thing about what you do here? Working with a great team and always learning something new. Q. Tell us a little bit about yourself outside of work. I love watching new movies,...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.