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Dean McDonald Force Marketing

08 Dec Get to Know Force: Dean McDonald

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Sales Intern Dean McDonald! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Sales intern. I help create the audits we use to pitch clients! Q. What's your favorite thing about what you do here? The ability to work on my own with problem-solving and adapting. Q. Tell us a little bit about yourself outside of work. I'm still in college at Georgia State (Bleed Blue!), and when I'm not busy, I'm usually watching football, or thinking...

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Kristi Randolph Force Marketing

01 Dec Get to Know Force: Kristi Randolph

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Logistics Manager Kristi Randolph! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Logistics Manager - We are the final set of eyes for all direct mail and ringless voicemail jobs before they are sent to the vendors for processing. We ensure all the i's are dotted and the t's are crossed. Q. What's your favorite thing about what you do here? I love the work environment and the people I work with. Q. Tell us...

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Jess Burns Force Marketing

17 Nov Get to Know Force: Jess Burns

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Logistics Manager Jess Burns! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Logistics Manager. I help oversee the processes involved with direct mail marketing. Logistics makes sure all jobs are turned in before deadline and sent to vendors. We also manage vendor relationships on a daily basis. Q. What's your favorite thing about what you do here? I like being able to problem-solve, so if there is an issue with a job, or...

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Lindsay Eldredge Force Marketing

10 Nov Get to Know Force: Lindsay Eldredge

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Accounts Payable Specialist Lindsay Eldredge! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Accounts Payable Specialist. I am in charge of making sure bills are approved and paid on time. I produce records, bookkeeping, and financial transactions. Q. What's your favorite thing about what you do here? I enjoy the fact that I am in control of how the payables are kept; I am a little bit of a organizational freak. Q. Tell us a...

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Force Marketing Google AdWords Champion

08 Nov Force Marketing Invited to Google for America’s Next Top AdWords Champion Event

Force Marketing was recently invited to go for the gold at Google’s America’s Next Top AdWords Champion competition, held Nov. 6 and 7 in Mountain View. The exclusive invite-only event provided us with the opportunity to be recognized by Google for the hard work we do for our clients, and learn a lot in the process. Elijah Thao, Force Marketing’s Director of Digital Marketing, attended the event, along with PPC Manager Patrice Pavone-Franco. While the competition was fierce, it wasn’t the sole purpose of the event. It was designed to provide teams with tips on utilizing new Google UIs, products, and...

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Rokiyah Smith Force Marketing

03 Nov Get to Know Force: Rokiyah Smith

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Rokiyah Smith! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist - I work on the digital team where I handle the front-end and back-end of dealer websites to make sure we're creating innovative content that sets them apart from the competition and keeps them connected to people. Q. What's your favorite thing about what you do here? I'm able to put my own unique touch on each account to make...

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Amy Farley Force Marketing

20 Oct Get to Know Force: Amy Farley

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Marketing & Media Amy Farley! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm Director of Marketing & Media here at Force, which means my team and I handle Force's own B2B marketing-- I build emails and landing pages, write and help produce videos, project manage marketing projects, plan company events, herd cats, handle internal communication, etc. Oh, and attempt to translate Randy. Can't leave that off the ol' resume. Q....

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Joe Hebert Force Marketing

13 Oct Get to Know Force: Joe Hebert

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Client Success Manager Joe Hebert! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a Client Success Manager and I serve as one of our primary contacts for our contracted accounts. My role involves consistent communication with our dealers via phone, email, text, and in-store visits. We work with the dealership to help plan and execute their marketing strategy and gauge performance of sales and service. Q. What's your favorite thing about what...

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RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.