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Atlanta Pie Patrol Force Marketing

06 Dec Force Marketing Helps Atlanta Pie Patrol Support Those in Need

Many believe that no Thanksgiving meal is complete without a pie, but homeless people and others in need often do not have that luxury around the holidays. That’s where the Atlanta Pie Patrol comes in. Atlanta Pie Patrol is an organization dedicated to providing a sweet treat for those in need every Thanksgiving and Christmas by baking, collecting and donating pies to the Salvation Army. The group was formed in 2012 by Keri Geier, a former associate at Force Marketing, and continues to grow in its efforts each year. This year, the Atlanta Pie Patrol was able to donate a total of 156...

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Zack Van Nus Force Marketing

02 Dec Get to Know Force: Zack Van Nus

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Paid Search Specialist Zack Van Nus! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I work with the paid search team here at Force. I manage the initial campaign setup when a client is on-boarding and I execute the day-to-day monitoring and optimization of Google and Bing ads for our clients.  Q. What's your favorite thing about what you do here? No two days are exactly the same. Working in the digital side of marketing, I...

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video

29 Nov Force Marketing Earns Google AdWords Video Specialization

Force Marketing is proud to announce that it recently earned a brand new specialization from Google AdWords-- this time, for Video Advertising! In order to earn new specializations, our team must demonstrate expertise as well as sustained client performance over time. Our video team has produced more than 3,500 video campaigns in the last year, and they've generated incredible ROI for our dealer clients. Through these results, we've proven to Google that we're among the industry's experts in video advertising. Are you looking for a partner for your video advertising strategy for 2017? The team at Force Marketing can help. Fill out the...

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Eun Maitland Force Marketing

23 Nov Get to Know Force: Eun Maitland

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with VP Executive Assistant/Sales Logistics Manager Eun Maitland! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role here at Force is Vice President of Sales Eric Mercado's assistant, in addition to Sales Logistics Manager. My 1st and top priority is to make sure Eric is HAPPY; lol! All jokes aside, my role is to manage​ Eric's book of business he sells. Making sure that all loose ends are tied (invoicing, collecting​ money, processing...

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Jamel Ages Force Marketing

18 Nov Get to Know Force: Jamel Ages

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Regional Marketing Manager Jamel Ages! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Regional Marketing Manager for the Mid-Atlantic Region. My role entails ensuring every dealer hears about the Force story and how we can help them sell and service more cars, increase market share, and not spend a dime more than what they are currently spending through our Multi-Channel approach. More importantly, making them more efficient in the process. Q....

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Bethany Hubartt Force Marketing

11 Nov Get to Know Force: Bethany Hubartt

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Graphic Designer Bethany Hubartt! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Graphic Designer, and design all our print materials as well at web banners, retargeting banners, and social media graphics. This involves making sure all our designs are compliant and flow together to make a successful (and beautiful) marketing campaign. Q. What's your favorite thing about what you do here? I love seeing the end result of a piece. Sometimes taking...

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Rob Stogdill Force Marketing

04 Nov Get to Know Force: Rob Stogdill

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Targeted List Strategist Rob Stogdill! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? As Force Targeted List Strategist, I like to think of my job as a small, but valuable, part of the “secret sauce” that makes our products and services the absolute most effective in America. I am responsible for helping define, select, discover, target and retarget just the right people, at just the right time. Then our creative and production...

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Myles McCray Force Marketing

28 Oct Get to Know Force: Myles McCray

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Web Developer Myles McCray! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Web Developer for the Interactive team, aka the PURL guy. I set up PURLs from start to finish. PURL is short for “personalized URL”. It aids in converting leads from direct mail and or email marketing. There are eight steps to complete the process, each difficult within their own right. Additionally, I create retargeting banners for a number...

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MobileBlog

27 Oct New Study: The Best & Worst Mobile Ad Formats

With more than 50 percent of auto shoppers using their mobile devices as part of the vehicle research process, it’s more important than ever for dealers to be well-represented on mobile. But what kind of mobile ads get the best results? A study conducted by MediaScience in September 2016 revealed some interesting statistics about which types of mobile ad formats get the most interactions and view time. The four types of mobile ads the study looked at were Adhesion Banners, In-Stream Ads, Interstitial Ads and Sidekick Ads, examples of which are given below: Adhesion Banners: In-Stream Ads Interstitial Ads Sidekick Ads According to the study, Interstitial Ads...

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Lauren Stender Force Marketing

21 Oct Get to Know Force: Lauren Stender

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Advisor Lauren Stender! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Marketing Advisor - I work strictly on the Crown Automotive account as the go between the client and the internal departments. Q. What's your favorite thing about what you do here? No two days are the same. It can be stressful at times but it definitely keeps things interesting. Q. Tell us a little bit about yourself outside of work. Outside of work I love...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.