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19 May Email Explained: The Best & Worst Words for Your Subject Line

A recent study tells you which words to use-- and which to stay away from. Email is a valuable part of a multi-channel marketing strategy, and it can be incredibly effective-- if done well. A recent study by AlchemyWorx indicated the best and worst words that businesses can use in their email subject lines. Since the subject line is the first thing a consumer sees-- and typically the main thing that convinces them to open an email or send it straight to the trash-- it’s important that a subject line be compelling and enticing. So how does it break down? The five best-performing words to...

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12 May Google Launches New Auto-Specific Ad Format

The new ads can benefit dealers and OEMs alike. Last week, Google AdWords held its second-annual livestreamed Inside AdWords event, which featured a number of new product announcements and updates. One of those? Brand-new automotive ad formats. According to presenter Jerry Dischler, Vice President of Product Management for AdWords, more than 50 percent of automotive searches take place on mobile devices. To that end, Google is introducing two new types of automotive mobile ads– one for OEMs and one for dealers. The OEM ad format, which is currently only available on mobile but will be rolling out to other types of devices going...

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12 May Google Launches New Auto-Specific Ad Format

The new ads can benefit dealers and OEMs alike. Last week, Google AdWords held its second-annual livestreamed Inside AdWords event, which featured a number of new product announcements and updates. One of those? Brand-new automotive ad formats. According to presenter Jerry Dischler, Vice President of Product Management for AdWords, more than 50 percent of automotive searches take place on mobile devices. To that end, Google is introducing two new types of automotive mobile ads-- one for OEMs and one for dealers. The OEM ad format, which is currently only available on mobile but will be rolling out to other types of devices going...

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apple

30 Apr The Apple Watch Meets Automotive

How the latest in wearable tech affects the automotive industry. First portable music players, then cell phones, and now timepieces– Apple has revolutionized them all. The Apple Watch is officially available, and with the popularity and buzz surrounding it, it’s time to ask– what are the implications for automotive enthusiasts? Two automakers have already launched apps for the Apple Watch. Both BMW and Porsche have come out with apps that work on the watch, which allow drivers to connect to their vehicles. The BMW app works on the BMW i3 and BMW i8 electrified vehicles, and allows drivers to connect with the vehicles...

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ftc

28 Apr What Dealers Need to Know About “Operation Ruse Control”

How the FTC’s campaign to crack down on deceptive auto advertising affects your dealership. Have you heard of “Operation Ruse Control” yet? It’s something you need to know about, as it’s a serious issue for dealers everywhere. The FTC is partnering with 32 law enforcement groups for a crackdown on dealers who run afoul of their regulations. Dealerships in Florida, Alabama, New Jersey, California and more were all recently hit with extensive penalties when they were caught utilizing advertising practices the FTC deemed deceptive, and that won’t be the end of it. Are you confident that your dealership is safe? The good news...

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Pacesetter

24 Apr Force Marketing Ranks #65 on the 2015 Pacesetter Awards with Three-Year Sales Growth of 90.3%

ATLANTA, GEORGIA— Force Marketing, one of the nation’s leading providers of multi-channel automotive marketing services, is proud to announce that it was recently honored by the 2015 Pacesetter Awards, held by the Atlanta Business Chronicle. The Pacesetter Awards program, now in its 20th year, is held annually to recognize the top 100 fastest-growing private companies in the metro Atlanta area. Force Marketing held the #65 spot on the list for 2015. The Pacesetter committee ranked the companies on the list using a growth index formula to level the playing field among businesses of all sizes. The formula took into consideration both revenue...

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AutoMarketingNow

23 Apr Watch John Fitzpatrick Interviewed on Auto Marketing Now

Host Brian Pasch interviews Fitzpatrick about topics affecting auto dealers. Did you see Force Marketing’s CEO and President John Fitzpatrick on Wednesday’s episode of Brian Pasch’s Auto Marketing Now? If not, then you missed an insightful discussion about topics affecting dealers today. In the video, Fitzpatrick and Pasch discuss online video marketing, the importance of streamlined, multi-channel marketing strategies, and Force Marketing’s unique marketing dashboard, among other topics. “We marry online and offline together in order to make sure that dealers have an integrated marketing mix,” said Fitzpatrick in the interview. “We make sure they have connected media across all channels, and report...

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coke

20 Apr What Dealers Can Learn from Coca-Cola’s Revamped “Share-a-Coke” Campaign

Hint: Personalization is key for marketers of all stripes. Ever found a bottle of Coca-Cola with your name on it? If you missed your chance during the company’s “Share-a-Coke” campaign last year, then you’re about to get one more shot. Coca-Cola recently announced that it will be bringing the campaign back this year, with 1,000 of the most popular first names (four times as many as last year) printed on Coca-Cola, Diet Coke and Coke Zero 20-oz. bottle labels. The original campaign was an obvious success– the brand reported a 19 percent year-over-year growth in 20-oz. packaging, a huge jump for an established...

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15 Apr Force Marketing’s Eric Mercado to Speak at Digital Dealer 18

His session takes place at 1:30 p.m. on Wednesday, April 22 Will you be attending this year’s 18th Digital Dealer Conference & Exposition? The Force Marketing team will be there, and we hope to see you there! Eric Mercado, Vice President of Business Development at Force Marketing, will be speaking at the conference with a presentation about multi-channel marketing in a digital era. Attendees will be able to learn about how to use multi-channel marketing strategies to increase the ROI of their current marketing spends, why it’s important to limit the number of vendors they work with and more. Mercado’s speaker session runs...

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facebook

13 Apr Facebook to Introduce New Video Ad Types

The social media giant places a high value on video– and so should you. Since online video advertising is growing so swiftly, it’s only natural that Facebook would continue innovating their video ad products and services. Facebook is set to present new video advertising plans at an event in New York later this month, including its new premium video ad product, called “Anthology.” Anthology is a system that Facebook is working on that will allow publishers (like Vine, Vox Media, The Onion and others) to create short videos that would be sponsored by advertisers. This is a new initiative from Facebook, the goal...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.