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09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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Jell Khongkraphan Force Marketing

05 Aug Get to Know Force: Jell Khongkraphan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Email Marketing Manager Jell Khongkraphan! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am an Email Marketing Manager here at Force. I create and manage email marketing campaigns, determine target audiences, devise campaigns, and launch email campaigns to create buzz or generate leads for our clients' businesses. Q. What's your favorite thing about what you do here? My favorite thing here is definitely my coworkers-- specifically, those within my interactive department. They have...

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Lawren Williams Force Marketing

22 Jul Get to Know Force: Lawren Williams

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Executive Assistant to the EVP/COO Lawren Williams! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? At Force, I get to be the executive assistant to Randy Sieger, our EVP/COO. As everyone who works at Force knows, every day is an adventure here, and you never know what the day will bring. This adds excitement to my day, and I get to work closely with Randy and assist him with anything he needs done to...

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Force Marketing Premier Google Partner

18 Jul Force Marketing: Now a Premier Google Partner

Force Marketing has long been a part of the prestigious Google Partners program, and recently, we earned the distinction of Premier Google Partner. We are proud to display the redesigned badge to signify our successful partnership. According to Google’s official AdWords blog, “The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.” At Force Marketing, we maintain a close relationship with Google, working with our Google Channel Sales representatives to host webinars...

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Curry Stone Force Marketing

15 Jul Get to Know Force: Curry Stone

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Regional Marketing Consultant Curry Stone! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? As a member of the sales team here at Force, my job entails learning as much as I can about automotive marketing, trends and challenges to help dealers who will listen, and to illustrate to those who aren’t listening why they should start. Q. What's your favorite thing about what you do here? Illuminating the path for dealers who previously dwelled...

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Fixed Ops Force Marketing

13 Jul Don’t Miss the Boat on Fixed Ops Marketing

It’s a $310 billion business in the U.S., and dealers are only benefiting from a small portion. We’re talking, of course, about fixed ops. According to NADA, dealerships only see about 27 percent of the country’s fixed ops business, with the rest going to independent mechanics, franchise mechanics and other companies. Since fixed ops likely accounts for a large portion of your net profits-- 54 percent on average-- it makes sense that you might want a bigger piece of that pie. But how can you take on these other companies and drive more fixed ops business to your dealership? If you’ve wondered...

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Kristy Ellenson Force Marketing

09 Jul Get to Know Force: Kristy Ellenson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Advisor Kristy Ellenson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Marketing Advisor which basically means I propose and ensure the success of all marketing plans for my clients. On a daily basis, I'm in constant contact with each client as well as each of the specialists on my team to brainstorm and come up with new strategies each month. We wear a lot of hats in this...

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Allison Rains Force Marketing Graphic Designer

01 Jul Get to Know Force: Allison Rains

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Graphic Designer Allison Rains! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a graphic designer here at Force. I design campaigns across multiple channels and create Facebook advertising creative that best suits the needs of our clients. Q. What's your favorite thing about what you do here? I always love the atmosphere here, but one of my favorite things about what I do here is I try make the lives of the Account Executives and...

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Director of R&D Alex Appolloni

24 Jun Get to Know Force: Alex Appolloni

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Research and Development Alex Appolloni! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My job title is officially "Director of Research and Development." This job title allows me to wear many different hats. I work closely with the other departments at Force to make sure that their job can run as smoothly as possible when it comes to Forcetell, our proprietary workflow system. I also get to work on our Helix...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.