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Kristy Ellenson Force Marketing

09 Jul Get to Know Force: Kristy Ellenson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Marketing Advisor Kristy Ellenson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Marketing Advisor which basically means I propose and ensure the success of all marketing plans for my clients. On a daily basis, I'm in constant contact with each client as well as each of the specialists on my team to brainstorm and come up with new strategies each month. We wear a lot of hats in this...

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Allison Rains Force Marketing Graphic Designer

01 Jul Get to Know Force: Allison Rains

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Graphic Designer Allison Rains! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a graphic designer here at Force. I design campaigns across multiple channels and create Facebook advertising creative that best suits the needs of our clients. Q. What's your favorite thing about what you do here? I always love the atmosphere here, but one of my favorite things about what I do here is I try make the lives of the Account Executives and...

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Director of R&D Alex Appolloni

24 Jun Get to Know Force: Alex Appolloni

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Research and Development Alex Appolloni! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My job title is officially "Director of Research and Development." This job title allows me to wear many different hats. I work closely with the other departments at Force to make sure that their job can run as smoothly as possible when it comes to Forcetell, our proprietary workflow system. I also get to work on our Helix...

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Jodi VanderLaan Force Marketing

17 Jun Get to Know Force: Jodi VanderLaan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Customer Data and Analytics Manager Jodi VanderLaan! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Customer Data and Analytics Manager at Force. I help identify a target market base for dealers so we can make sure we are hitting the right people with the right campaign. My position entails everything from running counts around a dealer's area, pulling and analyzing the dealer’s databases, to configuring mailing lists and the individual projects...

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Force Marketing Mobile Marketing

14 Jun Mobile Media Consumption Expected to Rise 28% This Year

Around the world, people are consuming less and less media overall-- except when it comes to mobile. According to Zenith Optimedia’s recent Media Consumption Forecast, mobile media consumption is set to increase by about 28 percent over the course of this year, while all non-mobile media consumption (which includes traditional and desktop Internet) will drop 3.4 percent. That’s right-- they’re watching a little less TV, and logging onto the Internet at their desktop computer a bit less frequently, but they simply can’t put down their mobile phones and tablets. This should come as no surprise-- mobile has been the next big things...

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Michelle Rosenbaum Force Marketing

10 Jun Get To Know Force: Michelle Rosenbaum

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Senior Production Coordinator Michelle Rosenbaum! Employee Spotlight Q. What's your role at Force, and what does it entail? I'm a Senior Production Coordinator. I am responsible for all aspects of print and vendor management, contract, and job assessments in Salesforce.com CRM system and job and purchase order creation in our workflow management system. This entails, but is not limited to, reading invoices, assessing jobs, assigning the job to the printer, price quoting and understanding margins, insurance management,...

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20 May Can Consumers Tell the Difference Between Paid and Organic Search Results?

The answer might surprise you-- or it might not, depending on how much faith you have in consumers. The truth is that, according to a recent study conducted by Ofcom, about half of adults are unable to identify the paid ads in Google’s search results. This is in spite of the fact that PPC ads on Google’s SERPs have a yellow “Ad” icon beside them. In the survey, 1,328 respondents were asked to look at an image of paid ads on a Google SERP and select from the following answers (and they could choose more than one): These are adverts/sponsored links/paid to appear...

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PPC Ad Copy Force Marketing

04 May New Force Study: What Works Best for Your PPC Ad Copy?

The ad copy you write for your paid search ads matters. It’s what people who search for your keyword terms see first, and in many cases, it’s what convinces them to click on your ad. But how much does it matter? And even more specifically, how much do the first few words of each ad matter? The Force Marketing digital team conducted a study to find out. We analyzed all of our PPC ad copy results over a period of about six months, looking specifically at the first few words in each ad. We then broke the ads up into 13 different...

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Kate Andra Force Marketing Digital Marketing

29 Apr Are You Holding Your Digital Vendors Accountable?

This post originally appeared on LinkedIn. Let me ask a question. As a car dealer, do you fully understand why spending money on digital marketing is important? Last week, I read something that Brian Pasch posted on LinkedIn that made me think that some dealers still do not. He explained that a new co-op policy requires Ford dealers to use 50 percent of their digital media funds for paid search, thanks to consistently low impression share. Brian’s point is that dealers should want to spend money on paid search, and that the fact that they don’t see the value in it indicates a...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.