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07 Apr Google AdWords Debuts New Automotive Ad Formats

Last week, Google introduced a brand-new mobile ad format that should be of special interest to car dealers, called Model Automotive Ads. These ads are officially rolled out, and are available to all OEM automotive advertisers in the U.S. These new ads will display images of vehicles and additional details about those vehicles within mobile search results, so when shoppers search for a given vehicle, they’ll have a wealth of information right at their fingertips. This is a great way for Google to help connect auto shoppers with the vehicles they’re interested in, especially since about half of all automotive searches currently...

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nada-blog

15 Mar 5 Reasons to Visit Booth #1683C at NADA 2016

If you’re like most dealers, you’re gearing up to attend the 2016 NADA Convention & Expo, held this year in a Las Vegas. It will be here before you know it! We hope that you’re not only going to attend the event, but planning to stop by Force Marketing’s Booth #1683C. Why? Read on to find a few top reasons, plus the opportunity to win a free Apple Watch or Drone! Get a first look at Helix, our all-new advanced technology marketing platform. We’re unveiling Helix for the very first time at NADA, and you can be among the first to find out why...

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google

23 Feb Google Removes Right-Hand-Side Ads from SERPs

When you look at a Google SERP this week, you might notice something a little different. That’s because starting at the end of last week, Google no longer showcases AdWords ads on the right side of its search result pages. On top of that, the number of ads at the top of the page may increase from three to four, depending on the search, according to Google. The right side of the page won’t always be empty-- Google says that Product Listing Ads and Knowledge Graph boxes will occupy it on certain queries. The change bridges the gap between the search...

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16 Feb Five Takeaways from the CBT Automotive Conference & Expo

Last week was the first annual CBT Automotive Conference & Expo, and the event was a huge success. Dealers, auto experts, vendors and other industry professionals from throughout North America gathered at the Omni Hotel at CNN Center, right in the heart of downtown Atlanta, for three days of learning, sharing strategies and networking. The Force Marketing team came out in full force (pardon the pun). Three top executives (Kate Andra, Cody Tomczyk, and Eric Mercado) presented in educational sessions, and our CEO and President, John Fitzpatrick, participated in an engaging marketing panel and even had the opportunity to interview Nick Saban...

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email-budget

29 Jan Survey Says: Marketers Plan to Increase Email Budgets in 2016

Growth is a key part of marketing-- you want to see sales growth, and to do so, sometimes you need to see budget growth, too. A recent study, the Selligent and StrongView 2016 Marketing Trends Survey, highlighted the areas of marketing that are set to see the most growth this year. The top marketing channel that respondents said they’d add budget to in 2016? Email marketing. Sixty percent of those surveyed planned to increase their email budget this year. They reported that their top three initiatives in terms of email were increasing subscriber engagement, improving segmentation and targeting, and improving data...

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cbt

23 Jan 5 Reasons to Attend the CBT Automotive Conference & Expo

February will be here before you know it, and that means one thing in the automotive business-- it’s time for the CBT Automotive Conference & Expo, held right here in our hometown of Atlanta. We hope that many of you are already planning to attend the event, which runs Feb. 9-11 at the Omni Hotel/CNN Center in downtown Atlanta. If you’re on the fence, though, we’d like to offer you a few reasons why attending will be one of the best decisions you make in 2016. Read on for those reasons, plus an exclusive discount code that will get you $300...

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future

18 Jan New Study Explores the Future of Mobile Auto Shopping

Establishing that many of today’s car-shoppers rely heavily on their mobile devices is one thing. Knowing what to do with that information is another. Facebook recently commissioned a study from Ipsos Media CT about shoppers that conduct most of their research using devices like smartphones and tablets-- what they refer to as “mobile-first” shoppers-- to shine some light on the future of car-shopping. In a previous study, they’d found that these mobile-first shoppers made up 27 percent of people in the U.S. (and comprised an even larger proportion in certain demographics, like Millennials). The new study explored how these shoppers interact with...

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carsales

07 Jan The Numbers Are In: U.S. Auto Sales Hit a Record High in 2015

All the experts predicted that 2015 would be a good year for the auto industry, and it turned out they were right– U.S. light-vehicle sales hit an all-time high of 17.47 million units sold during 2015. The year-over-year sales increase totaled 5.7 percent, and 2015 marked the sixth year in a row that U.S. auto sales rose. Prior to December, these sales numbers were on track to set the record, but an especially strong showing during the last year of the month made it happen. December sales increased an impressive 8.9 percent year-over-year. So why were sales so high in 2015? Research...

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year

07 Jan A Year in the Life of Force Marketing

2015 is coming to a close, and 2016 is almost upon us! That means it’s time to reflect on the year that’s ending, and that’s something we’re all doing here at Force Marketing. In the spirit of the New Year’s season, let’s take a look back at some of the highlights from a great year here at Force: December 22, 2014: Moved into brand new headquarters in Buckhead Okay– this technically happened in 2014, but in January, we were still adjusting to our new digs! The new officecomprises the entire 4th floor of the Piedmont Court building on Piedmont Rd., and was designed...

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email-resolution

07 Jan Your New Year’s Resolutions for Email Marketing

The end of one year and the beginning of the next one is upon us, and that provides you with a great opportunity to take a look at your marketing strategies and what’s working for you. As the new year approaches, examine your email marketing plan, and make a few resolutions for how you can do even better in 2016. Here are a few New Year’s Email Resolutions that we suggest: Make sure your emails look and function properly on mobile devices. A study by Yesmail recently found that clicks to emails from mobile devices increased 33 percent from 2013 to Q3...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.