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15 Aug The Facts Behind Facebook’s Recent Data Changes

Marketers across all industries have been working to get to the bottom of Facebook’s recent changes regarding third party data usage, and in the process, many misleading statements have been making the rounds. That’s why we’re here to provide the facts. It’s true that Facebook no longer permits third-party data to be used in its Partner Categories feature, which was introduced in 2013 and was utilized by marketers to create custom audiences to target with their messages. It’s also true that thanks to our strategic partnership with Oracle as well as our Helix Audience Network, Force Marketing will still be...

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Kimberly Butler Force Marketing

10 Aug Get to Know Force: Kimberly Butler

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Kimberly Butler! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Search Engine Optimization Strategist. I am on the the BHA team. I help perform optimizations along with creation and editing of content. I also perform audits and assist with ad-hoc assignments. Q. What's your favorite thing about what you do here? I love learning about the technical side of SEO, seeing how larger sites incorporate content into their...

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Tansky Sawmill Toyota Case Study Force Marketing

06 Aug Case Study: How We Helped Tansky Sawmill Toyota Improve Web Traffic, Sales, & Service ROs

The team at Force Marketing is always proud to share in our dealer partners' success. Today, we're highlighting Tansky Sawmill Toyota, a Toyota dealership located in Dublin, Ohio. Through our strategic digital marketing efforts from February to June of 2018, this dealer saw a 56% increase in overall website traffic, a 12% increase in sales, and a 24% increase in service ROs, and this case study showcases how a dealership that's already successful can still grow, even while spending less on advertising. Download the complete case study here. The Challenge Tansky Sawmill Toyota came to Force Marketing in November of 2017 with a...

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Sarah-Beth Snider

03 Aug Get to Know Force: Sarah Beth Snider

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Project Coordinator Sarah Beth Snider! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Project Coordinator on the Enterprise team. I help coordinate & execute various projects for our team. Q. What's your favorite thing about what you do here? I enjoy the team atmosphere; everyone is always willing to lend a helping hand. Q. Tell us a little bit about yourself outside of work. Outside of work you can find me hanging with my...

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Google My Business Force Marketing

24 Jul A New Strategy for Dealers: Posting via Google My Business

by Patrice Pavone-Franco, Manager of Paid Search Today, it's more critical than ever that dealers are well-represented on a search engine results page. In service of that, something that's becoming more and more popular this past year is the addition of Posts via Google My Business (GMB). You may have noticed this feature in action when you’ve used Google to search for a local business, like a dealership. The feature allows the business to display more detailed information about an offer, event, or service with a strong call-to-action (CTA). The post is displayed in the business’ Knowledge Panel. Google My Business is a great boost to...

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Tamiya Gathings Force Marketing

20 Jul Get to Know Force: Tamiya Gathings

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Content Strategist Tamiya Gathings! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role at Force is an SEO Content Strategist. My position entails quite a bit, but I will say I work with AEs regarding content for various dealers and performing regular health checks for their websites. Q. What's your favorite thing about what you do here? I think that would be interacting with other team members and learning a little...

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Google Marketing Live Force Marketing

13 Jul Key Updates from Google Marketing Live 2018

The Google Marketing Live event kicked off early this week out in San Jose, California, and top leaders from #TeamForce were excited to be in attendance! As a Premier Google Partner, our team has the privilege of taking part in events like this, and our CEO and President, John Fitzpatrick, as well as Vice President, Cody Tomczyk, flew out to California for a week of insight and announcements from Google. Every year, the Google Marketing keynote offers marketers a first look at the fresh new innovations Google has to offer, and this year was no exception. During the keynote session, Google...

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Katie Phillips Force Marketing

13 Jul Get to Know Force: Katie Phillips

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Facebook Specialist Team Lead Katie Phillips! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Facebook Specialist Team Lead, so I help execute Facebook ads and make sure ads are performing well! Q. What's your favorite thing about what you do here? Everyone is super friendly! Also the Starbucks coffee machine isn't so bad either. Q. Tell us a little bit about yourself outside of work. I love music and love to go to...

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Dom Dixon Force Marketing

29 Jun Get to Know Force: Dom Dixon

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Dom Dixon! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEM Specialist. I oversee and manage PPC (paid search) accounts for our clients. Q. What's your favorite thing about what you do here? I love being able to have a positive impact on the accounts I manage. I also like that we are able to recommend changes, and our voices are actually heard. Q. Tell us a little bit about yourself outside...

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Antoine Burch Force Marketing

22 Jun Get to Know Force: Antoine Burch

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Producer Antoine Burch! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Producer - Creating & optimizing blogs, landing pages, and marketing pages for search. Q. What's your favorite thing about what you do here? Collaborating with the team to learn new and creative ways to help our clients sell vehicles! Q. Tell us a little bit about yourself outside of work. A "Regular Family Guy" - spending time with my family. LIGHTNING ROUND Q. What's your...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.