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Google Marketing Live Force Marketing

13 Jul Key Updates from Google Marketing Live 2018

The Google Marketing Live event kicked off early this week out in San Jose, California, and top leaders from #TeamForce were excited to be in attendance! As a Premier Google Partner, our team has the privilege of taking part in events like this, and our CEO and President, John Fitzpatrick, as well as Vice President, Cody Tomczyk, flew out to California for a week of insight and announcements from Google. Every year, the Google Marketing keynote offers marketers a first look at the fresh new innovations Google has to offer, and this year was no exception. During the keynote session, Google...

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Katie Phillips Force Marketing

13 Jul Get to Know Force: Katie Phillips

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Facebook Specialist Team Lead Katie Phillips! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Facebook Specialist Team Lead, so I help execute Facebook ads and make sure ads are performing well! Q. What's your favorite thing about what you do here? Everyone is super friendly! Also the Starbucks coffee machine isn't so bad either. Q. Tell us a little bit about yourself outside of work. I love music and love to go to...

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Dom Dixon Force Marketing

29 Jun Get to Know Force: Dom Dixon

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Dom Dixon! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEM Specialist. I oversee and manage PPC (paid search) accounts for our clients. Q. What's your favorite thing about what you do here? I love being able to have a positive impact on the accounts I manage. I also like that we are able to recommend changes, and our voices are actually heard. Q. Tell us a little bit about yourself outside...

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Antoine Burch Force Marketing

22 Jun Get to Know Force: Antoine Burch

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Producer Antoine Burch! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Producer - Creating & optimizing blogs, landing pages, and marketing pages for search. Q. What's your favorite thing about what you do here? Collaborating with the team to learn new and creative ways to help our clients sell vehicles! Q. Tell us a little bit about yourself outside of work. A "Regular Family Guy" - spending time with my family. LIGHTNING ROUND Q. What's your...

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Taylor Gilson Force Marketing

08 Jun Get to Know Force: Taylor Gilson

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Onboarding Specialist Taylor Gilson! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Onboarding Specialist, which means I help set up new accounts and work to make sure all of their information is integrated properly. I also support the New Business sales team by helping them create digital audits and whatever else they may need. Q. What's your favorite thing about what you do here? I like participating in onboarding calls with new...

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Google AdWords Introduces Notes | Force Marketing

06 Jun A Brand New Feature from Google AdWords: Notes

Written by Patrice Pavone-Franco, Paid Search Manager Google AdWords has been making a lot of changes lately in an effort to transition users from the old interface to the new AdWords experience. One of the most anticipated features was just released this month: Google AdWords Notes! The ease of adding annotations directly in Google Analytics has been something more AdWords users have wished for in the platform. Rather than checking the change history or some outside source to see what optimizations caused a spike (or a drop) within a performance graph, with the release of Notes, users can directly record updates at...

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Customer Match Campaigns Force Marketing

15 May How Customer Match in Google AdWords Can Drive Better Results

This article originally appeared in the Ask the Expert section of Car Biz Today Magazine. To learn more, contact Force Marketing's expert digital team. Q. We’ve seen success with Facebook campaigns using audience matching. Can we run similar campaigns on Google as well? A. I’m glad you’ve begun experimenting with audience-based marketing, and have seen firsthand that it can provide great results and ROI. Google does, in fact, offer something similar-- Customer Match campaigns. Google’s Customer Match campaigns are simple. You begin by uploading a list of email addresses (from your DMS, for instance, segmented into groups like "lost customers," "current customers," "sales...

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Katherine Konzal Force Marketing

11 May Get to Know Force: Katherine Konzal

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Graphic Designer Katherine Konzal! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Graphic design. My pod (Falcon) does a lot of digital...

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