We at Force Marketing are pleased to announce our client Serra Toyota has been named the #1 Volume Dealer in all of Alabama for February!!! This is a GREAT accomplishment for General Manager Dale Benton and his staff at Serra Toyota. CONGRATULATIONS and way to go!!! Keep on rolling in March!!!
The Force Marketing Team
News Release
FOR IMMEDIATE RELEASE:
Contact:
JJ Quest
VP, Sales/Marketing
Force Marketing
(678) 208-0667
jjquest@forcemktg.com
Force Marketing Acquires New Account with Alabama Dealership
Serra Auto Group in Birmingham names Force Marketing full-service agency of record
ATLANTA (FEB. 9, 2010)- As of Jan. 10, 2010, Force Marketing will be the full-service agency of record for Serra Automotive Group. Located in Birmingham, Ala., Serra Automotive Group includes 15 locations and 11 brands, with stores including Toyota, Nissan, VW and Honda.
Force Marketing will begin the partnership with Serra Auto Group with the implementation of a new branding campaign, titled “See you at Serra!” JJ Quest, VP of sales and marketing for Force Marketing, said, “2010 will be a very important year for the Serra Auto Group, and we are excited to launch their new branding and digital campaigns in the Birmingham market.”
The Serra Auto Group prides itself on taking care of customers through excellence in sales and service. For more information on Serra, visit http://www.serraautomotive.com/.
About Force Marketing
Force Marketing is one of the nation’s leading automotive full-service advertising agencies. With offices in Atlanta and Los Angeles, Force Marketing was named one of INC Magazine’s fastest growing privately held companies in 2009. The firm is comprised of five divisions, including Force Marketing Advertising division, Force Phone Trac, Force Events and Direct Mail, Force University and the newest division, Force Digital, which specializes in social media, search engine marketing, and website management. For more information or to contact Force Marketing, visit www.forcemktg.com
News Release
FOR IMMEDIATE RELEASE:
Contact:
JJ Quest
VP, Sales/Marketing
Force Marketing
678) 208-0667
jjquest@forcemktg.com
Force Marketing Named Full-Service Agency of Record for MA Dealerships
ATLANTA (Feb. 9, 20101)- Force Marketing has been named the full-service advertising agency of record for two Massachusetts dealerships. Empire Hyundai of Fall River, Mass. and Empire Hyundai of Plymouth, Mass. made the announcement on Feb. 1, 2010.
Jim Fitzpatrick, president and CEO of Force Marketing, said in a statement following the announcement, “Rick Torres and his team at Empire Hyundai are great car guys! We are excited to join forces with them and grow their market share substantially. Hyundai has so much momentum and Empire has such a great reputation- the timing couldn’t be better to strike the market with a high energy branding campaign.”
Through this partnership, Force Marketing will handle all creative, branding, media buying and sales training for the two Massachusetts dealerships. All media inquiries concerning the announcement should be directed to Sandy Rack, media buyer at Force Marketing. Please contact her at (678) 208-0667.
About Force Marketing
Force Marketing is one of the nation’s leading automotive full-service advertising agencies. With offices in Atlanta and Los Angeles, Force Marketing was named one of INC Magazine’s fastest growing privately held companies in 2009. The firm is comprised of five divisions, including Force Marketing Advertising division, Force Phone Trac, Force Events and Direct Mail, Force University and the newest division, Force Digital, which specializes in social media, search engine marketing, and website management. For more information or to contact Force Marketing, visit www.forcemktg.com
Direct Mail continues to prove that it is not on a decline! In fact, according to “the Power of Direct,” the annual study from the Direct Marketing Association, spending on direct mail marketing is expected to INCREASE by more than $1 billion in 2010!
The economic impact study released earlier this year reports that direct mail spending will move up from the 44.4 billion spent in ‘09 to an estimated 45.5 billion in ‘10. The study also reports that ROI on non-catalog direct mail returned an amazing $15.22 for every dollar spent in ‘09!
Also in the report: E-mail drives fewer sales than most other channels ($26 billion vs. non-catalog direct mail’s $445.8 billion for $2009).
Force Marketing excells in providing effective and proven Direct Mail Solutions for clients like you! Contact us today to find out how we can help you reach your goals in 2010!
Source: www.the-dma.org
| Force Marketing is one of Inc. Magazine’s fastest growing privately held companies! Click here to read more! |  |
Force Marketing releases My Buy Back Program event creative in 32 markets nationwide.
Force Marketing announces Staunton Auto Group of Staunton VA and Harrisonburg Nissan of Harrisonburg VA as full service clients beginning January 2009.
FOR IMMEDIATE RELEASE
Atlanta’s Force Marketing Announces Merger of Three Divisions
Force Marketing, headquartered in Atlanta, announces it will merge Force Events, Force Direct Marketing, and Force Marketing into one company.
Atlanta, GA – November 15, 2008 – Force Marketing , an Atlanta-based marketing firm specializing in the automotive industry, made public a plan to combine three of its companies into one. Force Events, Force Direct Marketing, and Force Media Group will now be known as Force Marketing in an effort to streamline services and become more efficient.
“We are excited about these changes,” says Jim Fitzpatrick, President and CEO of Force Marketing. “In examining client data, we discovered pooling our resources and operating under one company would afford us the opportunity to provide better customer service to our clients. This is our main objective.”
The new powerhouse will provide a total marketing solution for automobile dealerships countrywide. Services range from direct mail campaigns, to special event marketing and television commercial production. Fitzpatrick stressed current clients need not worry about interruptions or changes in staff during the transition. The marketing teams at Force will remain intact and will be working together more closely to better serve clients.
As part of this transition to a one-stop shop, Force Marketing unveiled a new website. Dealers can now find all their marketing solutions in one place at:
About Force Marketing:
Force Marketing is an all-inclusive automotive marketing firm based in Atlanta, GA and Los Angeles, CA. They are dedicated to developing highly effective marketing campaigns designed to increase showroom traffic while minimizing advertising expense. Jim Fitzpatrick, President and CEO, is a twenty-three year veteran of the automotive industry. His management experience includes some of the largest automotive dealerships in the country and gives Force Marketing the competitive marketing edge.
For more information about Force Marketing, visit:
Force Media Group announces Hi-Country Kia of Farmington, NM and Hi-Country Chevy of Farmington, NM as full service clients beginning December, 2008.
Force Events releases Dan the Repo Man Sale event creative in 17 markets nationwide.
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