01 Apr Choose Automotive PPC to Increase Qualified Leads & Sales
Digital marketing for car dealerships is necessary today, thanks to an increasingly online and mobile customer base. One of the most cost-efficient and effective ways to increase your web traffic and boost your sales is automotive PPC, or pay-per-click advertising.There are a number of benefits to automotive PPC campaigns. These include:
- Immediate search visibility. If your dealership has not yet implemented a marketing strategy to optimize your organic search results, then you may not be represented on a search page. Automotive PPC is a fast and efficient way to ensure that your dealership’s website is listed when users search.
- Drive qualified traffic to your website. With automotive PPC, customers who view your ads have already begun searching for keywords related to your website, like “new car dealerships.” This means that the users who click on your ads are further along the sales funnel and more likely to make a conversion.
- Target users by location and more. Automotive PPC campaigns allow you to target consumers in a very specific area. You can target your ad to be shown only to people searching in your area, eliminating irrelevant impressions and increasing your marketing ROI.
- Transparency of marketing spend. Automotive PPC campaigns from Force Marketing come with extensive reporting, so you know how every dollar was spent. Because you only pay when a user clicks on your ad, not when they view it, your marketing dollars are well-spent.