Connected TV 101
How This New Channel Sells Cars
Video is a top driver of consideration when it comes to shopping for cars, and through Connected TV, dealers are now able to reach viewers in a more targeted, scalable way than ever before.
In our March 2019 webinar, Vice President Cody Tomczyk was joined by Tim Daher, Senior Client Partner at Oracle Data Cloud, to demystify Connected TV, explain why it’s the next big thing in digital marketing, and showcase the ways Oracle data can help dealers effectively reach an in-market audience through this new medium.
If you were unable to attend live, though, it's not too late! You can still watch the presentation at your convenience.
How to take advantage of advanced Oracle data and audiences to better target in-market car-shoppers on Connected TV
How utilizing Connected TV can help dealers address the consistent shift of consumers away from cable TV and other traditional channels
How to adjust your budget allocations to maximize the cost efficiency and effectiveness of this new marketing channel at scale
Meet Your Presenters
Cody Tomczyk has more than 10 years experience in digital marketing, and is a strong proponent of utilizing data-driven strategies within automotive marketing. He has been an integral part of the Force Marketing team for more than 6 years, and lives in Atlanta with his wife and son.
Oracle Data Cloud
Senior Client Partner
As a thought leader and market voice, Tim helps automotive marketers discover and leverage the best audience strategies through the digital ecosystem. He started his career working in a dealership, then found his way to advertising world where he continued to work with dealers at CDK and Pandora.
Director of Marketing & Media
Amy Farley has been with Force Marketing for more than six years. She and her team handle B2B marketing for the company, and she heads up the company's monthly live webinars program featuring Force team members and automotive industry experts. She will be moderating the webinar.
Original Date: Tuesday, March 26, 2019
Original Time: 2:00 PM ET
We enjoyed being joined by Tim Daher from Oracle Data Cloud to share expert insight on how dealers can leverage Oracle data to reach more car-shoppers on connected TV.
If you weren't able to attend, you can still get access to watch the entire presentation at your convenience.
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