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Amy Farley Force Marketing

20 Oct Get to Know Force: Amy Farley

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Marketing & Media Amy Farley! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm Director of Marketing & Media here at Force, which means my team and I handle Force's own B2B marketing-- I build emails and landing pages, write and help produce videos, project manage marketing projects, plan company events, herd cats, handle internal communication, etc. Oh, and attempt to translate Randy. Can't leave that off the ol' resume. Q....

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Joe Hebert Force Marketing

13 Oct Get to Know Force: Joe Hebert

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Client Success Manager Joe Hebert! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a Client Success Manager and I serve as one of our primary contacts for our contracted accounts. My role involves consistent communication with our dealers via phone, email, text, and in-store visits. We work with the dealership to help plan and execute their marketing strategy and gauge performance of sales and service. Q. What's your favorite thing about what...

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RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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Elijah Thao Force Marketing

29 Sep Get to Know Force: Elijah Thao

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Digital Marketing Elijah Thao! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Director of Digital Marketing. I oversee the processes and resources of my team to ensure they can execute their roles successfully in smooth alignment with other departments. (I'm the ninja master and am responsible for training my students in the secret tactics of stealth infiltration and assas...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.