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Service Marketing


Our Strategy

Once you’ve won a customer’s business, how do you keep it? It’s proven that customers are 7 percent more likely to purchase another vehicle from your dealership if you sign them up for their first service appointment when they buy the first vehicle. Our goal is to implement service marketing solutions that span the lifecycle of a customer, as it’s also in the customer’s best interest to have one dealership serve all their automotive needs.

The service department in many dealerships produces at least half of the store’s revenue, and yet it’s often overlooked in the marketing world. Not at Force Marketing. We implement highly-effective service marketing campaigns that are ROI-driven and designed to deliver consumers directly to your service department.

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Our Top-Selling Service Campaigns

Our direct marketing service campaigns offer customers a low price oil change, tire discount and/or a generic offer, as we have determined that those types of discounts yield the best results. Because the coupons we choose to send have a 90-day expiration date, customers have time to respond when they are ready. To ensure that they do, we also typically send three email marketing messages to customers over the course of that 90 day period, revising the subject line each time for maximum effectiveness.

PURL Website
PURL Website
Direct Mail
Direct Mail
Database Email
Database Email
SEO Microsite
SEO Microsite
Postcard
Postcard
Service Email
Service Email
Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.