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SEARCH ENGINE OPTIMIZATION

SEO drives free traffic to your dealership website. It also helps customers follow up on your offline advertisements. It is imperative that today's customer be able to find you online, get directions to your showroom or contact you about auto financing and purchasing needs – with the click of a button.

The process of optimizing a car dealer website for online search is a detailed process that ideally begins before site construction. Website structure and coding can make or break the SEO success of your website. Force Marketing simultaneously digs into extensive keyword research to determine which words and phrases are your real traffic-drivers. We target that traffic in our written website content, through the population of META data, images, URLs, internal links, anchor text and more as appropriate.

But, the SEO process doesn't stop there.

SEO Blogging

Force Marketing adds value to your URL with keyword-optimized SEO blogging. Uploading regular and well-written content keeps the search engines interested in your site and provides ongoing opportunities to boost specific keywords and phrases for local search, product search and more.

Link Building

Our digital team also manages linkbuilding for your website. Making the right online connections gives your dealership website authority, which increases keyword rankings and drives additional traffic. Writing and posting search-engine-optimized press releases, updating online directories and coordinating with your social media efforts are all important building blocks for gaining "link juice."

SEO Analysis

Ongoing analysis keeps Force Marketing on top of the organic traffic that's reaching your dealership website. High-ranking keywords are great, but it's also important that we be aware of click-through-rates (CTR), bounce rates and how well your competition is doing.

Automotive SEO services from Force Marketing always meet the best practices of the online community. We stay up-to-date on the latest SEO techniques, Google algorithm changes and keyword trends in order to provide the most profitable SEO for your website. Please contact a sales rep for more details about how we can better optimize your current website or optimize a brand new one for your dealership.

 

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