Atlanta, GA May 20, 2010 – Force Marketing announced today that it has been named agency of record for Ft. Myers Toyota. This latest acquisition is yet another triumph for the agency that’s been on a serious winning streak.

 “Going up against the major players in our industry and coming out on top is a very good feeling,” said Jim Fitzpatrick, President and CEO of  Force Marketing. “Ft. Myers Toyota’s car and truck facility is incredible and we’re very excited to be working with such an established, community driven dealership.”

 Ft. Myers Toyota, known as, “The Family Store”, is one of the top volume Toyota dealerships in the Southeast. “As a market leader, we were searching for another leader that could help us reach and surpass our goals. Force Marketing has the ability to combine traditional media with a digital platform to help launch our brand to a whole new group of consumers while still maintaining our current customer base,” said Bobby Yoxall, Ft. Myers Toyota’s General Manager.

 Force Marketing’s ability to grab market share and achieve massive results, utilizes a unique combination of comprehensive marketing combined with innovative, traditional and digital advertising campaigns and social media.

 Headquartered in Atlanta Georgia, Force Marketing, was recently named one of the top 500 Growing Companies by Inc. 500 Magazine. Run by the Fitzpatrick family including CEO, Jim Fitzpatrick, whose background includes over 23 years in the automotive industry, Force Marketing is quickly becoming the go-to agency among dealers nationwide and is also known as a leader in the direct marketing community.

 For more information contact:

JJ Quest/Vice President •  Force Marketing

Office: 678•208•0667 •  Cell: 678•296•4729

JJQuest@forcemktg.com

The Force Marketing Team

FOR IMMEDIATE RELEASE:

Contact:

JJ Quest

VP, Sales/Marketing

Force Marketing

(678) 208-0667

jjquest@forcemktg.com

Force Marketing Acquires New Account with Alabama Dealership

Serra Auto Group in Birmingham names Force Marketing full-service agency of record

ATLANTA (FEB. 9, 2010)- As of Jan. 10, 2010, Force Marketing will be the full-service agency of record for Serra Automotive Group. Located in Birmingham, Ala., Serra Automotive Group includes 15 locations and 11 brands, with stores including Toyota, Nissan, VW and Honda.

Force Marketing will begin the partnership with Serra Auto Group with the implementation of a new branding campaign, titled “See you at Serra!” JJ Quest, VP of sales and marketing for Force Marketing, said, “2010 will be a very important year for the Serra Auto Group, and we are excited to launch their new branding and digital campaigns in the Birmingham market.”

The Serra Auto Group prides itself on taking care of customers through excellence in sales and service. For more information on Serra, visit http://www.serraautomotive.com/.

About Force Marketing

Force Marketing is one of the nation’s leading automotive full-service advertising agencies. With offices in Atlanta and Los Angeles, Force Marketing was named one of INC Magazine’s fastest growing privately held companies in 2009. The firm is comprised of five divisions, including Force Marketing Advertising division, Force Phone Trac, Force Events and Direct Mail, Force University and the newest division, Force Digital, which specializes in social media, search engine marketing, and website management. For more information or to contact Force Marketing, visit www.forcemktg.com

Force Marketing Named Full-Service Agency of Record for MA Dealerships

ATLANTA (Feb. 9, 2010)- Force Marketing has been named the full-service advertising agency of record for two Massachusetts dealerships.  Empire Hyundai of Fall River, Mass. and Empire Hyundai of Plymouth, Mass. made the announcement on Feb. 1, 2010.

Jim Fitzpatrick, president and CEO of Force Marketing, said in a statement following the announcement, “Rick Torres and his team at Empire Hyundai are great car guys! We are excited to join forces with them and grow their market share substantially. Hyundai has so much momentum and Empire has such a great reputation- the timing couldn’t be better to strike the market with a high energy branding campaign.”

Through this partnership, Force Marketing will handle all creative, branding, media buying and sales training for the two Massachusetts dealerships.  All media inquiries concerning the announcement should be directed to Sandy Rack, media buyer at Force Marketing. Please contact her at (678) 208-0667.

About Force Marketing

Force Marketing is one of the nation’s leading automotive full-service advertising agencies. With offices in Atlanta and Los Angeles, Force Marketing was named one of INC Magazine’s fastest growing privately held companies in 2009. The firm is comprised of five divisions, including Force Marketing Advertising division, Force Phone Trac, Force Events and Direct Mail, Force University and the newest division, Force Digital, which specializes in social media, search engine marketing, and website management. For more information or to contact Force Marketing, visit www.forcemktg.com

Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association).  It is an essential tool for every business, association, and non-profit.  However, it can also be a waste of time and money if the campaign is not properly targeted and the proper direct mail package is not used.

Billions of dollars are spent each year on elaborate and expensive marketing campaigns.  You probably know this from examining your own mailbox.  However, much of this mail goes unopened.  It is instantly tagged “junk mail” and filed accordingly – in the trash bin.

How do you cut through this clutter and compete without breaking the bank?  Postcards are a powerful tool that can help you break-through to your best prospects.  They are fast, they are inexpensive, and when used properly, they are extremely effective!

Here are some simple tips to make postcards work for you.

Target the right audience.  The world’s best offer will produce zero results when directed to the wrong recipient.  Understand who your best customers are.  Understand what they have in common.  Then use this profile to identify your best prospects.

Get right to the point. Have a simple and powerful offer.  With just a glance, the recipient should be able tell if your offer is worth considering.  Proposals that cut straight to the chase are always appreciated.

Make contact simple. Be clear about the action you are requesting.  Do you want your customer to visit your store, navigate to your Web site or call immediately to set an appointment.  Ask for the response you want.

• Make sure your contact information really stands out.  Use colors, fonts, and placement to make sure that this information is impossible to overlook.
• Open many channels of communication.  Include your telephone number, Fax number, email address, Web site URL (as appropriate).  Different recipients often prefer different methods of making contact.  Allow your customers to reach you in the way that feels most comfortable for them.
• Reach out to your customer.  Follow-up calls to recipients can often double response rates.

Make it memorable. Creative postcards get past gatekeepers and reach their mark.  Great postcards also have staying power – sometimes they will end up on a refrigerator door or a bulletin board for years.

• Use a compelling headline that spells out the benefits you’re offering.
• Make the design look like something other than an ad.  Make your postcard interesting, scenic, funny, or touching.  Give your customers a reason to spend more time considering it.

-       Put some useful information on your postcard.  For example, if you are sending a Service Postcard, list 5 items you should routinely check on your vehicle every three months.  These types of postcards are saved.

-       Funny can work well – but make sure the joke isn’t on you.  There is no point in making recipients chuckle if they don’t notice your message.

• Use every inch of space effectively.  Distill your ideas to a core message and select a powerful image that supports it.
• Offer something of value for free (e.g. a free tire rotation or gift card).  These types of offers get immediate attention.  However, make sure that your giveaway is most valuable to those who are likely to be your customers.

When used correctly postcards can be the most powerful tool in your marketing toolbox.

Happy Selling!