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Force Marketing is FCA’s Newest Certified Digital Marketing Provider

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15 Sep Force Marketing is FCA’s Newest Certified Digital Marketing Provider

Automotive marketing firm Force Marketing is one of a select few vendors eligible to offer its array of data-backed and technology-driven digital marketing solutions to Fiat Chrysler Automobiles (FCA) dealers in the U.S.

ATLANTA, GEORGIA— Force Marketing, a leading automotive marketing and technology company, is proud to announce that it is now an FCA Certified Digital Marketing Provider. Only 10 vendors within the automotive space currently qualify for this selective status.

In March of this year, the company was officially approved by FCA MarketCenter to become a Preferred Vendor and offer its direct marketing services to FCA dealers. Now, all digital marketing packages offered to dealers by Force Marketing will also be eligible for 100% PAP reimbursement.

“We’re proud to partner with FCA to provide dealers with digital marketing solutions that are effective, cost-efficient, and backed by data,” said John Fitzpatrick, CEO and President of Force Marketing. “We look forward to working closely with Chrysler, Jeep, Dodge, Ram and FIAT dealers across the country to help them generate more leads and increase their ROI.”

FCA dealers who partner with Force Marketing can benefit from proprietary technologies like Helix, the company’s business intelligence and ad technology software, which integrates more than 22 different data partners to help dealers eliminate wasteful marketing spends, provides real-time performance reporting by medium, and showcases offline-to-online attribution.

Force Marketing’s FCA clients can also take advantage of GeoForce, the company’s advanced paid search targeting tool, which utilizes a dealer’s historical sales and service data to improve its overall digital marketing efficiency down to the local neighborhood level.

“We’re very excited about the fact that we’re the only vendor who sits at the crosshairs of digital and traditional media,” said Eric Mercado, the company’s Vice President of Sales. “We’re able to utilize FCA dealers’ marketing funds for both offline and online mediums, which enables us to create a customer shopping experience that’s truly multi-channel.”

The digital strategies Force Marketing has implemented have already achieved impressive results for FCA dealers nationwide, including a 240 percent increase in leads year-over-year for the Jeff D’Ambrosio Auto Group in Downingtown, Penn., one of the top 5 FCA dealers within the Northeast region of the U.S.

“This is an organization that can narrow down your customer base, give you a return on your investment and truly prove it to you,” said D’Ambrosio in a client case study video produced by Google Partners about his longtime relationship with Force Marketing.

The company’s team of automotive marketers has expertise in digital strategies including PPC advertising, search engine optimization, display advertising, social media, email marketing, remarketing, online reputation management, Facebook advertising and more. Force Marketing is a Premier Google Partner and Bing Ads Elite SMB Partner as well, and the team works closely with those organizations to ensure it can offer the most cutting-edge, competitive strategies to the automotive industry.

To learn more about Force Marketing’s FCA Certified Digital Markeitng packages and offerings, visit ForceMKTG.com/fca-enrollment.



Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.