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Get to Know Force: Lexie Armini

Lexie Armini Force Marketing

20 Apr Get to Know Force: Lexie Armini

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of First Impressions Lexie Armini!


Q. What’s your role at Force, and what does it entail?

Director of First Impressions. Speaking with clients on the phone, especially new inbound sales calls!

Q. What’s your favorite thing about what you do here?

The people. Every day is exciting and usually unexpected.

Q. Tell us a little bit about yourself outside of work.

I’m a big fan of finding new places to eat/drink here in ATL. Love trying new things!


Q. What’s your dream travel destination, or favorite place you’ve ever traveled?

I did a trip around Spain by myself for a couple weeks! Just wish I brushed up on some Spanish first.

Q. Did you have any sort of automotive background before Force?

Not at all.

Q. What’s your dream vehicle?

A decked out Jeep Wrangler.

Q. What’s your favorite quote?

“There is nothing permanent except change.”

Q. Any weird talents or facts about you?

I can ride a unicycle lol.

Q. Anything else you’d like people to know?

Go Gamecocks!

Stay tuned for next week, when we’ll be getting to know another Force Marketing team member! Want to be a part of our incredible team? Take a look at the open positions on our Careers page!

Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.