Quick Contact

Get to Know Force: Michelle Eddy

Michelle Eddy Force Marketing

14 Jul Get to Know Force: Michelle Eddy

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Strategy Specialist Michelle Eddy!


Q. What’s your role at Force, and what does it entail?

I’m a Strategy Specialist here at Force. My daily responsibilities include analyzing accounts to ensure strategy alignment and success. I’ve also recently taken on all of the on-boarding of new accounts and making sure they are set up for success from day 1 with Force.

Q. What’s your favorite thing about what you do here?

My favorite thing about my job is the team I work with and seeing all of our hard work lead to positive results for our dealers.

Q. Tell us a little bit about yourself outside of work.

I’m originally from Summerville, SC, but have been in Atlanta for about 2 years now. Outside of work, I love exploring the city, hanging out with my family/friends and spoiling my adorable goldendoodle puppy Marley.


Q. What’s your dream travel destination, or favorite place you’ve ever traveled?

Cinque Terre Italy is by far my favorite place I’ve traveled to – it was seriously so amazing! Next on my list is Greece.

Q. Did you have any sort of automotive background before Force?

None! But in the short 6 months I’ve been at Force, I’ve learned so much about automotive.

Q. What’s your dream vehicle?

Does a dent-proof car exist? I’m not the best driver and run into a lot of things with my car…

Q. What’s your favorite quote?

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”

Q. Anything else you’d like people to know?

I’m a huge Clemson fan! So get ready to see me in a ton of orange and purple come fall :)

Stay tuned for next week, when we’ll be getting to know another Force Marketing team member! Want to be a part of our incredible team? Take a look at the open positions on our Careers page!

Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.