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Get to Know Force: Nicole Buchanan

Nicole Buchanan Force Marketing

31 Mar Get to Know Force: Nicole Buchanan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Email Marketing Specialist Nicole Buchanan!


Q. What’s your role at Force, and what does it entail?

I am an Email Marketing Specialist here at Force. I’m responsible for creating email marketing campaigns to promote sales and events for our clients. By launching the campaigns, this creates customer interest and generates leads for our clients’ businesses.

Q. What’s your favorite thing about what you do here?

My favorite thing is honestly the people I work with. It makes a 40hr week go quickly. There’s always laughter all around me and it makes the environment energized. I was also happy and excited to learn a new skill in HTML.

Q. Tell us a little bit about yourself outside of work.

Outside of work, I’m a practicing photographer. In addition, I sell and exhibit my work through a fine art gallery in Boston– Gallery Kayafas. I’ve also been trying to show my work more here in galleries around Atlanta, since I’m from here. I’m also in the midst of creating a new body of work, so recently I’ve been just creating an endless list of ideas so I can finally just choose one and work on it.


Q. What’s your dream travel destination, or favorite place you’ve ever traveled?

My goal in life is to travel the entire world, but right now my next destination I hope to go is somewhere I was supposed to travel to last summer. My best friend was getting married in Pakistan and I was supposed to go and immerse myself in her culture, see how she lives her life outside of how I saw her in college. Of course, at the current time of our political climate, it’s a touchy subject talking about countries in the Middle East, let alone talking about traveling there. In addition, I want to make a trip to Cuba since the tickets are really cheap and it will be easy to get there.

Q. Did you have any sort of automotive background before Force?

I did not have a background in automotive. However, I’ve learned more than I could have imagined about the automotive industry and cars in general while working here.

Q. What’s your dream vehicle?

My dream vehicle is a 1964 red Mustang coupe!

Q. What song would be your theme song?

That’s What I Like – Bruno Mars

Q. Who would play you in the movie of your life?

Tia Mowry (ironic because I’m a twin) Tamara would play my sister.

Q. What advice would you give to a new employee at Force?

Don’t be afraid to ask questions. Even on small things that may seem like a silly question, ask it anyway to make sure you don’t make a mistake because you were afraid to ask that question. I would also say make friends with everyone! You never know when you may need help and it’s easier when you’re friends with everyone to ask them for help.

Q. What’s your favorite quote?

“If it’s worth doing once, it’s worth doing right.” – My grandfather, Dr. Marcelle Hamberg

Q. Any weird talents or facts about you?

In high school I excavated a deer that had been buried behind our school for three years. Two other students and I were able to collect most of the skeleton except for the tailbones. We encountered some flesh still decomposing, maggots and other frightening insects. After the excavation, we cleaned the bones of remaining tendons and flesh. The result was a beautiful yellow ocher and burnt umber.

Q. Anything else you’d like people to know?

I’m an identical twin!

Stay tuned for next week, when we’ll be getting to know another Force Marketing team member! Want to be a part of our incredible team? Take a look at the open positions on our Careers page!

Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.