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Get to Know Force: Steve Hardy

Steve Hardy Force Marketing

16 Mar Get to Know Force: Steve Hardy

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Advertising Specialist Steve Hardy!


Q. What’s your role at Force, and what does it entail?

Digital Advertising Specialist primarily for Facebook strategy and execution.

Q. What’s your favorite thing about what you do here?

I really just enjoy being a part of all of our different teams in presenting the clients with best-in-class marketing and advertising practices. Troubleshooting problems and presenting data-centric solutions makes me feel like I make a difference.

Q. Tell us a little bit about yourself outside of work.

I enjoy exploring Atlanta. I cycle often and it’s helped me find a really beautiful side of the city. I take a leisurely approach to my free time and try to live in the moment. Music is my biggest passion and golf is my favorite hobby. I’d like be known for the impact I have on my community and the positive influence I try to provide.


Q. What’s your dream travel destination, or favorite place you’ve ever traveled?

I want to go to Iceland to see the black sands and hear music with lyrics I can’t understand like this:

My favorite trip was actually through Atlanta with about 300 other cyclists in a group called Critical Mass. I’d like to take a trip down the Western coastline with a group of riders to see that side of the country.

Q. Did you have any sort of automotive background before Force?

I was a manager at a go-cart track when I was 17 and had to direct traffic for a bunch of psychotic 5 year olds who didn’t know how to use brakes.

Q. What’s your dream vehicle?

I’ve always wanted a 1967 drop-top Cadillac Coupe Deville

Q. What song would be your theme song?

Current song:

All time:

Q. Who would play you in the movie of your life?

Bill Murray

Q. What advice would you give to a new employee at Force?

Make a 5 year plan and stick to it. Seriously. Figure out every possible position that’s relevant to what you enjoy and figure out what and how long you need to get there. Then all you have to do is study and practice your craft and don’t make excuses or let anyone get in the way of what you want.

Q. What’s your favorite quote?

“If you’re doing what everyone else is doing, you’re doing it wrong.” – Casey Neistat

Q. Any weird talents or facts about you?

I received art scholarships in both creative arts and theater. I’ve won various awards for artwork, photography, and am a two-time winner for Best-In-Show at SETC theater competition. I consider myself a creative before anything.

Q. Anything else you’d like people to know?


Stay tuned for next week, when we’ll be getting to know another Force Marketing team member! Want to be a part of our incredible team? Take a look at the open positions on our Careers page!

Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.