Find $200K in Net Profit Where No Other Dealer Is Looking:
Your Own Data
A dealer’s own data represents a massive amount of opportunity. Keeping that data clean so that valuable ad dollars are consistently being spent on the right audiences can be a challenge, but a worthwhile one to take on. And for many dealers, $200,000 or more could be added to their bottom line by the end of 2019 if they’re able to regain control of their own data.
In our April 2019 webinar, Force Marketing’s Vice President Cody Tomczyk and Helix Technologies’ President Randy Sieger shared actionable insight into how dealers can free up hidden profit in a world of compressing margins by simply tackling the challenge of their data head-on.
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Find out how massive of an opportunity data hygiene represents for your dealership
Learn how clean data can improve your marketing through audiences and personalization
Get concrete, actionable first steps that can help you begin to address this issue now
Meet Your Presenters
Cody Tomczyk has more than 10 years experience in digital marketing, and is a strong proponent of utilizing data-driven strategies within automotive marketing. He has been an integral part of the Force Marketing team for more than 6 years, and lives in Atlanta with his wife and son.
Randy Sieger is President of Helix Technologies, the the leader in audience, attribution, and automation for the automotive industry. Helix's flagship product is the Helix Marketing Automation Platform.
Director of Marketing & Media
Amy Farley has been with Force Marketing for more than six years. She and her team handle B2B marketing for the company, and she heads up the company's monthly live webinars program featuring Force team members and automotive industry experts. She will be moderating the webinar.
Original Date: Tuesday, April 23, 2019
Original Time: 2:00 PM ET
We enjoyed sharing insight into how today's car dealer can benefit from a data-first approach to marketing.
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