01 Nov How the Total Marketing Package is the Link to Increased Dealership Sales
Direct mail marketing is alive and well, especially in the automotive industry. According to the Direct Marketing Association, direct mail results in a 4.4 response percent rate, compared to email’s .12 percent response rate. Although email is a cost-effective marketing choice, direct mail’s response rate is 10 to 30 times higher.The Force Marketing team focuses on creating direct mail marketing campaigns that grab customers’ attention and direct them to the dealership. Multiple automotive direct mail pieces are offered, but the Total Marketing Package gives dealerships the most value for a reasonable price. This package generates leads straight to the showroom floor through multiple materials, including:
- Event direct mail. This portion of the package includes incentive programs, high-quality graphics and list management systems. Dealerships may choose a unique design of their own or select options like 4-color oversized postcards, 8-page magazines, tri-folds, key mailers, credit card letters, Black Book letters and more.
- Print. A specialized print ad is created to correspond with a dealership’s brand and sales event theme.
- P.O.P materials and displays. Point of Purchase items make customers aware of the dealership’s current sales event. Force Marketing creates items such as banners, posters, hang tags, lapel stickers, table displays and other marketing collateral.
- Television and radio. Force Marketing creates radio spots and television commercials that give targeted communities’ a dealership’s announcements and reinforced messages.