In our last webinar event of 2017, Force Marketing's Vice President of Strategy Kate Andra explained how dealers can increase customer retention and new customer acquisitions by understanding how today's car-shoppers behave online.
If you missed the presentation, it's not too late. You can request access to the recording to watch it at your convenience!
How the process of car-shopper is changing for your customers-- and in what ways it's already changed.
How dealers can be utilizing audience marketing in order to target the right prospects in this new market.
Why Google's philosophy of "Help Me Faster, Know Me Better, Wow Me Everywhere" should be on a dealer's mind.
In her role as Vice President of Strategy, Andra works to develop the company’s overall multi-channel strategy in order to increase ROI and reduce spending waste for its clients. She also maintains a partnership with Google, Facebook, Bing and Yahoo in order to develop innovative new ideas and programs that will help Force clients achieve their goals.
She lives in the Atlanta area with her husband, two puppies, and new baby Avery.
We enjoyed showcasing the digital customer journey today's car-shopper takes as they research and purchase a vehicle, and how understanding it can help you drive more business.
If you missed it, though, it's not too late! Fill out the form on the right to request access to watch the presentation at your convenience.
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