Google Analytics Changes & What They Mean for Dealers

Google is a company that loves to grow and change. The Google team is constantly trying to improve all of their products, from Google+ to Google search to Google AdWords and beyond.
The latest change to go into effect applies to Google Analytics, the company’s tool that allows you to analyze and evaluate online visitor data. Whereas before, the software separated [...]

VIDEO: Why We Love Working at Force

Not many companies can boast a staff that loves coming to work each day, but Force Marketing can.
At our Atlanta headquarters and our New York City office alike, our team members enjoy what they do. Whether they’re collaborating on a direct mail piece for one of our dealer clients, putting the finishing touches on a digital campaign, or just kicking [...]

What the New Facebook Layout Means for Dealerships

Facebook has started rolling out a new Pages layout that coincides with the new design of the News Feed. Combined, these changes are helping Facebook become a one-stop shop for online business. Below is a breakdown of the changes and what they mean for dealerships.

One-column Timeline

The Facebook timeline is reverting back to a one-column content feed to align with the [...]

Force Marketing Team Members to Attend J.D. Power & NADA Automotive Forum

Atlanta, GA— Automotive marketing firm Force Marketing is pleased to announce that members of its team will be attending this year’s 2014 Automotive Forum sponsored by J.D. Power and NADA!
John Fitzpatrick, Force Marketing’s President and CEO, along with Heather Fitzpatrick, the marketing firm’s Business Growth Strategist, will be attending the forum this year.
The one-day event is hosted by the New [...]

Don’t Lose Customers to Inaccurate Online Listings

“If a consumer can’t find you, how can you expect them to trust your brand?” – Placeable

More than 70% of potential customers will look up your dealership’s address and hours before leaving their home. If they drive to 123 Main Street, but you’re actually located at 123 North Main Street, they are going to be frustrated when they can’t find [...]