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Chrysler Dodge Jeep Ram Dealer – Pennsylvania

  • CDJR Pennsylvania Case Study Force Marketing
Recent Results, Tier II
About This Campaign

Chrysler Dodge Jeep Ram Dealer – Pennsylvania

For this CDJR dealership in Pennsylvania, the Force Marketing team put together a multi-channel program that included direct mail, email, PURL with integrated inventory and offers, ringless voicemail and outbound BDC. The program ran for just over three weeks, targeting 60% DMS and 40% conquest customers in top defecting zips.
At the close of the campaign, it had generated 28 BDC sales appointments, 38 email clicks, 47 PURL leads and 249 inbound calls for a total of 85 units sold, 42 of which were customers who were new to the dealership.
The highlights:
  • $16,000 total investment
  • 85 total units sold
  • $215 cost per unit
  • $185:$1 ROI

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