About This Campaign
Honda Tier II – Honda Civic, Accord, CR-V
Force Marketing, along with St. Gregory Group, partnered with Urban Science to create a first-of-its-kind market planning approach to conquest marketing. The goal was to identify zip-level conquest brands whose owners had a higher propensity to defect to Honda for more effective targeting. Through this partnership, we were also able to aggregate data and report on actual customers who defected to Honda from other brands.
- Results achieved within 90 days with Force Marketing
- Reach: 37,750
- 21.5% defected from competing brands
- $333 cost per unit