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Search Engine Marketing for the Automotive Industry

19 Sep Search Engine Marketing for the Automotive Industry

The modern day consumer is Internet savvy, and they conduct hours of online research prior to making major purchases like a new car. The best way to for automotive dealerships to immediately create high-quality leads is through strategic Search Engine Marketing (SEM), also known as Pay-Per-Click Advertising (PPC).

  The digital team at Force Marketing specializes in creating customized automotive SEM campaigns that target the customers who have the highest interest in what your dealership has to offer. Our extensive keyword lists power unique SEM campaigns, and each keyword produces a targeted ad that generates solid leads for your dealership. Automotive SEM campaigns by Force Marketing are ideal for the competitive automotive industry for several reasons, including: Dealership Customization: Automotive SEM campaigns provide your dealership with the ability to control ad messaging and budget based on your specific needs. Automotive dealerships relying on the Force Marketing team to constantly monitor automotive SEM campaigns to ensure their local target markets are the ones receiving their SEM messaging. Measurable Results: Every dealership has business goals and Automotive SEM campaigns should align with specific conversion goals. The results achieved through an Automotive SEM campaign will reveal data to identify which actions customers take after seeing the ad, such as filling out a form or making a phone call. Increased Online Presence: If you want potential customers to know about your dealership and research your products, an automotive SEM campaign is a highly effective strategy.  Your SEM ad messaging will reach individuals and families who may not have heard of you otherwise, even though they are local. As more dealerships turn to digital marketing, an automotive SEM campaign is becoming a requirement to contend in the competitive automotive industry. Force Marketing specializes in creating custom automotive SEM campaigns for dealerships seeking to take their marketing dollars to the next level. If you’re interested in learning more, contact Force Marketing today!


Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.