Get the Most Out of Your Advertising Dollars and Maximize Performance with Force Marketing PPC.
Making ads appear at the best times with bid modifiers associated by device, time and location.
Funneling keywords efficiently to ensure only in-market shoppers are being targeted.
Using unique copy to have your auto business and location stand out.
Controlling irrelevant keywords to decrease non-converting casual traffic clicks.
Including Site Links, Call Links, Inventory Info and Reputation to capitalize on all extensions.
Directing ads that link to the most relevant pages and not defaulting to just the homepage.
We sought to improve our client's digital marketing efficiency using an innovative targeting strategy. Typically, customers are targeted within a radius around a dealership, but is this the most effective way to reach your customer base? Instead, we breakdown zip codes that should be targeted based on where customers are actually doing business. From there, we’re able to reference more than 18 data points, along with dealership data, to create a sophisticated targeting strategy. This targeting can be applied to all multi-channel marketing efforts for our clients. By using GeoForce™, the average dealer sees a significant decline in wasted ad dollars, as well as an increase in ROI.