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Digital Marketing

Pay-Per-Click

Increase sales opportunities across your entire dealership inventory from New and Used/CPO Sales to Parts and Service.

 

Using your dealership’s DMS data, we cross reference your current marketing efforts to determine the most effective geographical targeting area down to the most efficient zip codes for potential sales and service conversion opportunities. This helps to capitalize on your dealership’s most profitable market and increase ROI, while essentially eliminating wasted ad spend dollars.

 

We develop strategies specific to your brand, core competencies, and sales and revenue goals. We generate content for your ad campaigns using offers and information unique to your dealership and optimize campaigns down to the keyword level.

 

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SEO

digital-seo

Professionally written and 100% unique content that is optimized for search engines and tailored to your website’s needs. We stay current on the latest in SEO, including schematic mark-up and rich snippet optimization.

 

Access to powerful reporting through transparent Google Analytics Dashboards and annotations allows you to see what we’ve been working on.

 

Social media and reputation management fits into your overall strategy in order to capture all potential social signals, promote site engagement through content sharing, and further overall citation alignment strategy.

 

We increase organic traffic to your site by improving your site’s overall health and presence in search results.

 

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Retargeting

digital-retargeting

Customers use the same amount of research sources in 30 days as they do in 90 days. In order to capitalize on this, retargeting allows you to reach customers that have visited your website, as well as customers most likely to convert, across all 24 research points on all of their devices in both online shopping and online video habits.

 

We’re the only automotive marketing agency that has engaged true data scientists to develop Tier II and III algorithms that focus on selling cars and growing service business.

 

We have the ability to show you the modeling and optimization that the system is making in real time on demand, and automatically build and apply best practices for your campaigns.

 

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Video Marketing

digital-video

Online video is the next big thing when it comes to automotive marketing and should be a part of your digital strategy in order to see the biggest ROI. In 2013, Google found that online video ads topped all over formats when it came to driving brand consideration, besting print ads, tv ads, and even narrowly edging out direct mail (37% compared to 35%).

 

84% of car shoppers plan to watch auto videos the next time they shop for a vehicle. Learn more about how your dealership can use online video to capture the attention of those potential customers.

 

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.