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Direct Marketing

Database

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Every dealer knows that their database is a key resource. However, many do not fully realize the productive potential of that database.

 

With Force Marketing’s exclusive program, we can not only identify consumers who are most likely in an equity position, but we can also identify less obvious service customers and lost opportunities. Once we identify these clients, our direct mail specialists market to them with advanced mail products like Trade In Trade Up.

 

Our Trade In Trade Up program was our No. 1 producing direct marketing campaign in 2013 for manufacturers, auto groups and independent dealers alike. Features like variable imaging and personalized URLs (PURLs) allow the dealerships that work with Force Marketing to maximize their ROI.

 

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Special Finance

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In the last year, banks have really begun to open up to the subprime market. Force Marketing was quick to produce the Credit Approval Program (CAP), which uses eye-catching direct mail pieces to drive these buyers to your showroom.

 

Our variable embossed credit card, rush delivery and Fresh Start bankruptcy programs allow dealers to reach out to these highly profitable customers. In some cases, our mail pieces saw response rates in excess of 6%!

 

When you combine our creative art with our highly accurate and targeted list, our Special Finance mail program is a winner for any dealer with the ability to finance this type of buyer.

 

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Saturation

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We all know that full showrooms mean higher sales. Increased showroom activity creates a sense of excitement that can help generate a high sales volume.

 

Force Events have a unique combination of hooks, incentives and gifts that drive traffic on a tight budget. When this type of campaign is combined with our comprehensive point of sale package, it will be clear to everyone within a given area that your dealership is the place to buy!

 

Our saturation mail campaigns are excellent for reaching out to a large quantity of buyers within your market. With prices starting as low as .29 cents per piece, they are an incredibly cost-effective means of getting in touch with an expansive audience.

 

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.