The service department in many dealerships produces at least half of the store’s revenue, and yet it’s often overlooked in the marketing world. Not at Force Marketing. We implement highly-effective service marketing campaigns that are ROI-driven and designed to deliver consumers directly to your service department.
Our direct marketing service campaigns offer customers a low price oil change, tire discount and/or a generic offer, as we have determined that those types of discounts yield the best results. Because the coupons we choose to send have a 90-day expiration date, customers have time to respond when they are ready. To ensure that they do, we also typically send three email marketing messages to customers over the course of that 90 day period, revising the subject line each time for maximum effectiveness.