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Automotive Digital Marketing Tag

Mobile-First Indexing SEO Force Marketing

24 Sep How Google’s Mobile-First Indexing Impacts Your SEO Efforts

Earlier this year, Google announced that it would be migrating websites to mobile-first indexing, wherein the search engine ranks each site based on its mobile version first, then its desktop version. This is indicative of the high priority Google places on the mobile experience, and in turn, provides insight into how dealers should approach their SEO efforts. As this gradual migration toward mobile-first indexing has continued, some dealers have begun getting alerts like the one pictured below: If you or your marketing team see an alert like this, it simply means that your site has officially been migrated to the new...

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Google Ads Champions Week Force Marketing

21 Sep Team Force Takes Part in Google Ads Champions Week

This week, our SEM team was excited to participate in Google Ads Champions Week, an interactive and educational experience hosted remotely by Google. Through the week-long course, the Google team focused on empowering partners like us with the foundational knowledge of their products to help us further develop as experts in the industry. The sessions that made up the course focused on the fundamentals of Audience, Automation, and Attribution, and were hosted by Google’s own product experts. At the end of the week, these experts held a live Q&A to review each session. Our SEM team was able to...

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Facebook Advertising for Dealers Force Marketing

15 Aug The Facts Behind Facebook’s Recent Data Changes

Marketers across all industries have been working to get to the bottom of Facebook’s recent changes regarding third party data usage, and in the process, many misleading statements have been making the rounds. That’s why we’re here to provide the facts. It’s true that Facebook no longer permits third-party data to be used in its Partner Categories feature, which was introduced in 2013 and was utilized by marketers to create custom audiences to target with their messages. It’s also true that thanks to our strategic partnership with Oracle as well as our Helix Audience Network, Force Marketing will still be...

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Google AdWords Introduces Notes | Force Marketing

06 Jun A Brand New Feature from Google AdWords: Notes

Written by Patrice Pavone-Franco, Paid Search Manager Google AdWords has been making a lot of changes lately in an effort to transition users from the old interface to the new AdWords experience. One of the most anticipated features was just released this month: Google AdWords Notes! The ease of adding annotations directly in Google Analytics has been something more AdWords users have wished for in the platform. Rather than checking the change history or some outside source to see what optimizations caused a spike (or a drop) within a performance graph, with the release of Notes, users can directly record updates at...

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Customer Match Campaigns Force Marketing

15 May How Customer Match in Google AdWords Can Drive Better Results

This article originally appeared in the Ask the Expert section of Car Biz Today Magazine. To learn more, contact Force Marketing's expert digital team. Q. We’ve seen success with Facebook campaigns using audience matching. Can we run similar campaigns on Google as well? A. I’m glad you’ve begun experimenting with audience-based marketing, and have seen firsthand that it can provide great results and ROI. Google does, in fact, offer something similar-- Customer Match campaigns. Google’s Customer Match campaigns are simple. You begin by uploading a list of email addresses (from your DMS, for instance, segmented into groups like "lost customers," "current customers," "sales...

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Mia Hatter-Woods Force Marketing

27 Apr Get to Know Force: Mia Hatter-Woods

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Digital Marketing Specialist Mia Hatter-Woods! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm a Digital Marketing Specialist for AdWords GDN. I run display and YouTube video ads. Q. What's your favorite thing about what you do here? Hearing that the dealer has made a sale from my advertising efforts. Q. Tell us a little bit about yourself outside of work. I'm a wine enthusiast from Houston, TX! I enjoy cooking new recipes, designing evening garments...

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RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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Google Ann Arbor Automotive Summit Force Marketing

29 Jun Takeaways From the Google Automotive Partner Summit

Google recently held an Automotive Partner Summit at its offices in Ann Arbor, Michigan, and invited members of Force Marketing's leadership team to join in for a day packed full of informative presentations and panels. It was the first summit of its kind, and a select number of agencies and marketing companies were among the attendees. Below, find just a few of the insightful stats, facts, tips and trends that the Google team shared with the Force Marketing team in Ann Arbor: There are more than 20,300 automotive searches conducted on Google per minute. The average person checks their mobile phone 150 times per day. 70% of...

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USAuto

11 Apr Facebook Publishes Case Study on Force Marketing’s Digital Campaigns

Our Facebook campaigns truly work-- and even Facebook knows it! They recently created an official case study focusing on digital campaigns we created for our longtime client US Auto Sales and published it on their popular Facebook for Business website. A few highlights of the case study: US Auto Sales, a used car dealership based in the Southeast, created unique and hilarious video ads to run on Facebook with the goal of boosting site traffic and sales. The campaign saw the following results: 20% increase in year-over-year sales 78% increase in people reached 2x increase in website clicks Check out one of the video ads below: For a more in-depth look...

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MobileBlog

27 Oct New Study: The Best & Worst Mobile Ad Formats

With more than 50 percent of auto shoppers using their mobile devices as part of the vehicle research process, it’s more important than ever for dealers to be well-represented on mobile. But what kind of mobile ads get the best results? A study conducted by MediaScience in September 2016 revealed some interesting statistics about which types of mobile ad formats get the most interactions and view time. The four types of mobile ads the study looked at were Adhesion Banners, In-Stream Ads, Interstitial Ads and Sidekick Ads, examples of which are given below: Adhesion Banners: In-Stream Ads Interstitial Ads Sidekick Ads According to the study, Interstitial Ads...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.