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RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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20 May Can Consumers Tell the Difference Between Paid and Organic Search Results?

The answer might surprise you-- or it might not, depending on how much faith you have in consumers. The truth is that, according to a recent study conducted by Ofcom, about half of adults are unable to identify the paid ads in Google’s search results. This is in spite of the fact that PPC ads on Google’s SERPs have a yellow “Ad” icon beside them. In the survey, 1,328 respondents were asked to look at an image of paid ads on a Google SERP and select from the following answers (and they could choose more than one): These are adverts/sponsored links/paid to appear...

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PPC Ad Copy Force Marketing

04 May New Force Study: What Works Best for Your PPC Ad Copy?

The ad copy you write for your paid search ads matters. It’s what people who search for your keyword terms see first, and in many cases, it’s what convinces them to click on your ad. But how much does it matter? And even more specifically, how much do the first few words of each ad matter? The Force Marketing digital team conducted a study to find out. We analyzed all of our PPC ad copy results over a period of about six months, looking specifically at the first few words in each ad. We then broke the ads up into 13 different...

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Kate Andra Force Marketing Digital Marketing

29 Apr Are You Holding Your Digital Vendors Accountable?

This post originally appeared on LinkedIn. Let me ask a question. As a car dealer, do you fully understand why spending money on digital marketing is important? Last week, I read something that Brian Pasch posted on LinkedIn that made me think that some dealers still do not. He explained that a new co-op policy requires Ford dealers to use 50 percent of their digital media funds for paid search, thanks to consistently low impression share. Brian’s point is that dealers should want to spend money on paid search, and that the fact that they don’t see the value in it indicates a...

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12 May Google Launches New Auto-Specific Ad Format

The new ads can benefit dealers and OEMs alike. Last week, Google AdWords held its second-annual livestreamed Inside AdWords event, which featured a number of new product announcements and updates. One of those? Brand-new automotive ad formats. According to presenter Jerry Dischler, Vice President of Product Management for AdWords, more than 50 percent of automotive searches take place on mobile devices. To that end, Google is introducing two new types of automotive mobile ads-- one for OEMs and one for dealers. The OEM ad format, which is currently only available on mobile but will be rolling out to other types of devices going...

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Technology-enabled and data-driven marketing solutions from Force Marketing can help your dealership create a one-to-one communication channel with today's car-shopper.