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RLSA Campaigns Force Marketing

06 Oct Ask the Pros: RLSA Campaigns

This article was initially published in CBT News Magazine's September 2017 issue's 'Ask the Pros' section. Q. How can I better market to customers who have already visited my website? --Tess T., Worchester, MA A. There are a few different ways to do this, and you may already be utilizing a display remarketing strategy to reach these customers. A relatively newer Google AdWords strategy we’d recommend, however, is RLSA, which stands for Remarketing Lists for Search Ads. This feature allows you to tailor your search campaigns based on whether a user previously viewed your dealership’s website, as well as the specific pages or VDPs...

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16 Feb Five Takeaways from the CBT Automotive Conference & Expo

Last week was the first annual CBT Automotive Conference & Expo, and the event was a huge success. Dealers, auto experts, vendors and other industry professionals from throughout North America gathered at the Omni Hotel at CNN Center, right in the heart of downtown Atlanta, for three days of learning, sharing strategies and networking. The Force Marketing team came out in full force (pardon the pun). Three top executives (Kate Andra, Cody Tomczyk, and Eric Mercado) presented in educational sessions, and our CEO and President, John Fitzpatrick, participated in an engaging marketing panel and even had the opportunity to interview Nick Saban...

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23 Jan 5 Reasons to Attend the CBT Automotive Conference & Expo

February will be here before you know it, and that means one thing in the automotive business-- it’s time for the CBT Automotive Conference & Expo, held right here in our hometown of Atlanta. We hope that many of you are already planning to attend the event, which runs Feb. 9-11 at the Omni Hotel/CNN Center in downtown Atlanta. If you’re on the fence, though, we’d like to offer you a few reasons why attending will be one of the best decisions you make in 2016. Read on for those reasons, plus an exclusive discount code that will get you $300...

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08 Dec Force Marketing to Host Live Webinar at CBT Automotive Network Studio

ATLANTA, GEORGIA— Force Marketing is proud to announce that it will be hosting a live webinar entitled “Forget Big Data-- Use Your Own and Improve Your ROI” live from the CBT Automotive Network studio on Thursday, Dec. 10 at 12 p.m. EST. The webinar will feature Kate Andra, Force Marketing’s Director of Strategy, and Cody Tomczyk, Force Marketing’s Director of Digital Sales. They will also be joined by Katherine Lowe, Google Channel Sales Strategic Partner Manager. Attendees of the webinar will learn more about how dealers can identify and eliminate ad spend waste within their current digital marketing campaigns, how they can...

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28 Jul John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

ATLANTA, GEORGIA— Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales, Service and Marketing Conference & Expo. The expo is set to take place Feb. 9-11, 2016 at the Omni Hotel in downtown Atlanta, and will touch on a broad array of topics related to sales, service and marketing within the automotive industry. The keynote speakers for the conference will be Nick Saban, Head Coach of the University of Alabama Crimson Tide, Patrick Lencioni, founder and President of The Table Group, as well as Jason...

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